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AI Market News: Adobe's AI Video, Samsung's Billions and More

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Adobe Adding GenAI Video to Premiere Pro

The San Jose, California-based digital experience company Adobe is planning to add generative AI video tools to Premiere Pro, its video editing software, “later this year.” The tools are designed to “streamline workflows and unlock new creative possibilities,” such as extending a shot and adding or removing objects in a scene. In May, the company is adding AI-powered audio workflows to Premiere Pro. Adobe is also developing a video model for Firefly, its text-to-image generator, which will power video and audio editing workflows in Premiere Pro.

Adobe Extending Acrobat AI Assistant

Adobe is making the “full range” of its Acrobat AI Assistant capabilities for PDFs available to “billions” of users across Acrobat Reader, Acrobat desktop and Acrobat web through an add-on subscription, which starts at $4.99 a month. Acrobat AI Assistant is also now available on mobile in beta. The assistant launched in beta in February.

US Giving Samsung Up to $6.4B for Texas Chipmaking Operations

The U.S. Department of Commerce and Suwon-si, South Korea-based Samsung have signed a non-binding preliminary memorandum of terms for the U.S. to provide up to $6.4 billion in direct funding under the CHIPS and Science Act to Samsung. The funds are intended to “strengthen the resilience of the U.S. semiconductor supply chain” and “complement” Samsung’s expected $40-billion investment in semiconductor R&D and production operations across central Texas.

XAI Introducing Grok-1.5V

XAI developed Grok-1.5V, its first-generation multimodal model. The model can process text as well as visual information, such as documents, charts and photographs. Grok-1.5V will be available “soon” to early testers and existing Grok users. XAI also expects to make “significant improvements” in its multimodal capabilities across several modalities, such as images, audio and video.

Reka Releases Reka Core Multimodal Model

Sunnyvale, California-based Reka, an AI model developer, launched Reka Core, its multimodal language model that supports text, images, video and audio. Reka says its testing shows the model is “on par” with leading multimodal models. Reka Core was trained “from scratch” on thousands of GPUs over a few months.

See more: 10 Top AI Companies Defining the Market

Amazon Appoints Andrew Ng to Board

Seattle-based Amazon named Andrew Ng to its board of directors, effective April 9. Ng’s background in AI is extensive: he’s the managing general partner of the AI Fund, a venture studio; founder of DeepLearning.AI, a learning platform; founder of Landing AI, a provider of computer vision software; co-founder and chair of Coursera, a learning platform; and adjunct professor at Stanford University. Previously, Ng was chief scientist and VP at Baidu and founding lead of the Google Brain Project.

OpenAI Opens Office in Tokyo

San Francisco-based OpenAI is introducing its office in Tokyo as well as releasing a GPT-4 model that’s optimized for Japanese. OpenAI also named Tadao Nagasaki the president of OpenAI Japan. Nagasaki will lead OpenAI’s commercial and market engagement efforts and help build its local team in several areas, such as global affairs, go to market, communications and operations.

SAG-AFTRA and Record Labels Establish AI Sound Guardrails

SAG-AFTRA and several record labels — Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group — reached a tentative multi-year agreement on a successor contract to the SAG-AFTRA National Code of Fair Practice for Sound Recordings. The agreement includes various AI guardrails: the terms “artist,” “singer” and “royalty artist” only include humans; and clear consent, minimum compensation requirements and specific details of intended use are required prior to the release of a sound recording that uses a digital replication of an artist’s voice. SAG-AFTRA members will now vote on the agreement.

UK's CMA Calls Out Risks to AI Model Competition

The London-based Competition & Markets Authority (CMA) is stressing three key risks to “fair, open and effective” competition in the AI foundation model market: companies controlling critical inputs for developing foundation models may “restrict access to shield themselves” from competition; powerful incumbents could “exploit their positions” to distort choice and restrict competition in deployment; and partnerships involving major players could “exacerbate existing positions of market power” through the value chain. The risks are included in an update to CMA’s “AI Foundation Models” report.

Stanford HAI Publishes 'Artificial Intelligence Index Report'

The Stanford Institute for Human-Centered Artificial Intelligence (HAI) released its 2024 “Artificial Intelligence Index Report.” The 502-page report includes numerous key findings over nine chapters: while overall AI private investment dropped from $103 billion in 2022 to $95 billion in 2023, private investment in generative AI jumped from $2 billion in 2022 to $25 billion in 2023; citing various studies, the report says that AI makes workers more productive and leads to higher-quality work; and in the U.S. in 2023, there were 25 AI-related regulations, up from one in 2016.

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Privacera Enhances GenAI Governance Platform

Newark, California-based Privacera, an AI and data security governance company, added access control and classification-based data filtering functionality for vector databases and retrieval-augmented generation (RAG) to its Privacera AI Governance (PAIG), a generative AI governance platform. It also includes integration with multiple data sources, such as Confluence and SharePoint. The enhancements are designed to help create user- and group-level policy enforcement.

See more: 10 Top AI Products for Business

About the Author
Chris Ehrlich

Chris Ehrlich is the former editor in chief and a co-founder of VKTR. He's an award-winning journalist with over 20 years in content, covering AI, business and B2B technologies. His versatile reporting has appeared in over 20 media outlets. He's an author and holds a B.A. in English and political science from Denison University. Connect with Chris Ehrlich:

Main image: By Sanjeev Nagaraj.
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