Editorial
Digital Experience
Do Chatbots Belong in Your Marketing Stack?
Florian Steps is the senior manager, Global Solution Strategy at Mapp Digital, an independent digital marketing technology company best known for its Customer Engagement Platform. In this role he works with leading global brands to define and execute their long term vision, goals and strategies for Digital Marketing
For over a decade Florian has been at the forefront of digital marketing and ecommerce. As Head of Direct & Digital Marketing at Vodafone he’s been building up their digital unit. After that he held leadership positions as General Manager at one of Europe’s leading mobile app agencies and as International Head of Marketing Consumer Services at CompuGroup Medical AG (Healthcare sector).