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The Business of Enterprise AI
Channel

Agentic Commerce

Think of agentic commerce as your own personal shopper — AI systems that operate autonomously to discover, evaluate and transact on the behalf of individuals and organizations. No need to browse, compare and go through the check-out process. Now, users set goals and agents handle the rest.

Featured Reading

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Google Stitch Adds AI-Led 'Vibe Designing' to Canvas
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Microsoft Threatens Lawsuit Over Amazon-OpenAI Deal
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AI Platforms
The Best Agentic AI Platforms and Frameworks in 2026
A complete guide to the best agentic AI platforms in 2026 — what they do, who they're for and how enterprises are putting them to work.

Why Does Agentic Commerce Matter?

In an agent-driven economy, businesses don't optimize for human attention. They optimize for machine selection. This shift changes everything: 

  • How brands compete
  • How pricing works
  • How contracts are negotiated
  • How marketplaces operate
  • How trust is established

This channel tracks the technologies, market shifts, challenges and governance frameworks shaping commerce in ever-evolving world of AI. 

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider

Getting Started With Agentic Commerce

Editorial
Article
Ecommerce
AI Shopping Is Here — Here's What Retailers Can Do About It
Editorial
Article
Customer Experience
Are You Ready for Agentic AI Shoppers as Customers?
Editorial
Article
Customer Experience
Why AI Agents Are the New Power Players in Online Shopping and Loyalty
Editorial
Article
Digital Marketing
Marketing in the Age of the Open Agentic Web: What It Takes to Win
Editorial
Article
Ecommerce
Reimagining Ecommerce with AI: Fast Transactions, Fun Interactions
Editorial
Article
Ecommerce
7 AI in Ecommerce Trends Marketers Should Consider
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Discover how content leaders are modernizing content operations, avoiding costly missteps and preparing for scale and AI.
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Search
Apr
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The State of Enterprise Site Search: Moving Beyond "Good Enough"
Join CMSWire and SearchStax for a conversation about how enterprise IT and marketing leaders are moving beyond basic site search.
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Featured White Paper

Why Enterprise AI Fails at Scale
A data readiness framework for leaders preparing generative and agentic AI for real-world autonomy
Examine why enterprise AI fails at scale and why data readiness is the single strongest predictor of success for advanced AI.
Why Enterprise AI Fails at Scale

People Covering Agentic Commerce

Michelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Michelle HawleyMichelle Hawley is a writer, editor and content strategist based in Pennsylvania. She currently serves as Editorial Director at Simpler Media...
Scott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Scott ClarkScott Clark is a Columbus, Ohio-based journalist, and writes about topics including customer experience, employee experience, artificial intelligence, social media...
Tristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Tristan BarnumTristan Barnum is the chief marketing officer and head of AI innovation at Wildfire Systems, a customer loyalty and rewards...
Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Greg Kihlstrom, 2025 Contributor of the YearGreg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on customer...
Mo Cherif is Vice President, AI & Innovation at Sitecore, with over 20 years of experience at the intersection of...
Mo CherifMo Cherif is Vice President, AI & Innovation at Sitecore, with over 20 years of experience at the intersection of...
Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert...
Jake AtheyJake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert...
Featured Research
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Why Enterprise AI Fails at Scale
A data readiness framework for leaders preparing generative and agentic AI for real-world autonomy
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What conversational AI reveals about orchestration, workflow redesign and execution at scale
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Designing an AI-Native Contact Center
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The New Architecture of Customer Access
AI can cut handling time by 70% and boost CSAT by 32%. This white paper shows how to build around it.
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The Hidden Impact of AI in the Contact Center
AI’s biggest impact isn’t always flashy—it’s the smarter, quieter stuff that actually moves the needle.
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