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SAN JOSE, California — The digital experience company Adobe is planning to release a web app for creators to label and protect their content.
Adobe introduced Adobe Content Authenticity to allow creators to add credentials to content for attribution — and note if the content can be used by generative AI models, according to the company today.
The app uses Content Credentials that are secure metadata about the creator and offer context about how their content was created and edited.
Adobe intends for the tool to help build a more trustworthy and transparent digital ecosystem.
The web app integrates with Creative Cloud apps, serving as a hub for managing Content Credentials preferences.
Adobe Content Authenticity includes several key features: users can apply Content Credentials as a batch to sign their digital work — including images, audio and video files — with credentials, such as their name, website and social media accounts; and Content Credentials stay connected to the creator’s work throughout the content life cycle, by combining digital fingerprinting, invisible watermarking and cryptographically signed metadata.
For content on social media platforms, Adobe is releasing the Content Authenticity extension for Google Chrome to recover and display any Content Credentials associated with the social media content.
Adobe plans for a free public beta release of Adobe Content Authenticity in first quarter of 2025.
A free beta of the extension for Google Chrome is available today.
