Apple Releases Apple Intelligence

Apple is making its biggest move so far in the AI market.

Apple released Apple Intelligence for its iOS 18.1, macOS Sequoia 15.1 and iPadOS 18.1, according to the company today. It unveiled the AI technology in June.

Apple Intelligence is designed to be a “personal intelligence” system that can understand and create language and images, take action in apps and “draw from personal context.”

The system is currently is available on these devices: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max; iPhone 15 Pro, iPhone 15 Pro Max; iPad with A17 Pro or M1 and later; and Mac with M1 and later.

Apple Intelligence's Current Key Features

• Email
• Notifications
• Audio Summaries
• Writing Tools
• Photos App
• Siri
• Privacy

Email

• Priority messages shows the most urgent emails, such as a same-day invitation to lunch or a boarding pass.
• Users can see email summaries without needing to open a message.
• Users can select summarize to view key details in a long email thread.
• Smart reply provides suggestions for a "quick" response and identifies questions in an email.

Notifications

• Notification summaries allow users to scan long or stacked notifications with key details from the lock screen, such as for an active group chat.
• Reduce interruptions surfaces only notifications that might need immediate attention.

Audio Summaries

• Users can record, transcribe and summarize audio in the Notes and Phone apps.

Writing Tools

• Writing Tools allow users to rewrite, proofread and summarize text in Mail, Messages, Notes, Pages and third-party apps.
• Rewrite allows users to choose to adjust the tone of text to professional, concise or friendly.
• Proofread checks grammar, word choice and sentence structure and suggest edits.
• Users can select text and have it summarized as a paragraph, bullets, a table or list.

See more: Microsoft Adding Voice and Vision to Copilot

Photos App

• Users can search for images with natural language search by describing what they're looking for in the app. 
• Natural language search works for videos, and users can search for a specific segment of a video.
• The clean-up tool allows users to remove distracting elements.
• The Memories feature gives users the ability to create movies by simply typing a description.

Siri

• On Mac, users can place Siri anywhere on their desktop to access it as they work.
• Users can type to Siri at any time on iPhone, iPad and Mac and can switch between text and voice. Siri can "follow along" when users stumble over words and maintain context from one request to the next.
• Siri can answer "thousands" of questions about the features and settings of Apple products.

Privacy

• Apple Intelligence uses on-device processing, and many of the models that power it run on the device.
• Private Cloud Compute extends the privacy and security of Apple devices into the cloud for "more intelligence." Users’ cloud data is never stored or shared with Apple; it is used to fulfill their request.
• Independent experts can inspect the code that runs on Apple servers to verify privacy.
• Users can choose if they enable ChatGPT integration. If they use ChatGPT without signing up, their IP addresses are obscured, and OpenAI won’t store requests. For those who connect to their ChatGPT account, OpenAI’s data-use policies apply.

See more: Google Introducing Gemini Code Assist Enterprise