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SAN FRANCISCO — The AI-enabled customer relationship management (CRM) company Salesforce signed an agreement to acquire New York-based Zoomin, a data management provider for unstructured data.
Salesforce expects that with Zoomin’s capabilities, its Data Cloud will accelerate the “unlocking of unstructured data to power AI agents," making them more personalized and contextual in customer interactions, according to Salesforce this week.
Salesforce also believes the deal will help its Agentforce gain new levels of intelligence and help customers build AI that provides real-time, data-informed responses and actions tailored to customer needs.
Zoomin has been a Salesforce AppExchange partner since 2018 and a Salesforce Ventures portfolio company since 2019. Hundreds of Salesforce customers already use Zoomin’s product.
Zoomin employs about 150 people, and the majority of its team is based in Israel, according to LinkedIn. The company is also backed by Bessemer Venture Partners, General Atlantic and Viola Growth.
See more: Will Agentforce be the Most Significant Innovation in Salesforce's History?
The acquisition is expected to close in the fourth quarter of Salesforce’s 2025 fiscal year, subject to customary closing conditions.
Terms of the deal were not disclosed.
“Proprietary unstructured data is powerful fuel our customers can use for AI agents and customer experiences,” said Rahul Auradkar, EVP & GM of unified data services and Einstein at Salesforce.
Gal Oron, CEO of Zoomin, said the deal is a “natural progression of our long-standing and evolving partnership.”
“As organizations are accelerating their enterprise AI transformation, our joint mission is to support them and make sure AI doesn’t hit the data wall,” Oron said.
Earlier this month, Salesforce agreed to acquire Own, a data protection and data management company based in Englewood Cliffs, New Jersey, for $1.9 billion, and Salesforce Ventures increased its investment in AI to $1 billion.
See more: Will Salesforce Upend Its CRM Strategy With Generative AI?
