Feature
A group of products by top companies with widespread reach in the artificial intelligence (AI) market are setting standards in several AI categories for business users — from AI assistants to conversational chatbots and video and image generators. The products are holding their lead through early adopters, large user bases and the generative AI possibilities they represent. Here, we describe what the 10 leading AI business products are offering their users:
1. ChatGPT
ChatGPT is the pioneering generative conversational chatbot by San Francisco-based OpenAI. ChatGPT’s advancements in natural language processing (NLP) and predictive language showed the world the end-user utility of its underlying machine learning (ML)-trained large language model (LLM). ChatGPT gives paid users a multimodal chatbot that sees images, hears speech and talks to better answer questions — as well as the AI image generator Dall-E by OpenAI. The chatbot’s ecosystem also includes an API and plugins, custom GPTs and the GPT Store. Look for OpenAI to make more society- and industry-changing updates to ChatGPT’s capabilities with its billions in backing from Microsoft.
2. Copilot
Copilot is the AI assistant line by Redmond, Washington-based Microsoft. The tool is trained to know Microsoft products and designed to help users apply AI-based efficiencies to Microsoft products. Microsoft has integrated Copilot into many of its products — Bing, Microsoft 365, Azure, its GitHub coding repository, Dynamics 365, Power BI and Power Automate — as well as for sales, service and security use cases. The line also allows users to build copilots, chatbots and generative AI apps in its Copilot Studio and Azure AI Studio. Look for Microsoft to integrate Copilot into more of its products and make it a default tool across its portfolio.
3. Duet AI
The Duet AI line by Mountain View, California-based Google is an AI assistant trained on knowing Google products — currently Workspace and Cloud — and designed to help users apply AI-based efficiencies to Google products. For instance, the product allows Workspace users to draft documents, emails and organize spreadsheets. For Cloud users, such as developers and data scientists, Duet AI is intended to be a collaborative tool to develop, deploy and troubleshoot code as well as analyze data. Expect Google to further integrate Duet AI across its portfolio, making it a built-in AI assistant for its user base.
4. Claude
Claude is a generative conversational chatbot by San Francisco-based Anthropic. The chatbot is designed to perform a range of functions, depending on the plan: from dialogue, analysis, summarization and document comprehension to creative content generation, detailed instruction, coding and complex reasoning, according to Anthropic’s website. The chatbot is “self-contained” and responds without searching the internet, and it isn’t trained on user data. Claude’s behavior and model can be fine-tuned via “well-crafted” prompts. It is trained in English and can operate in a “range of other common languages.” Anthropic developed Claude through constitutional training to be “helpful, honest and harmless.”
5. Einstein
Einstein is the generative conversational AI assistant line by San Francisco-based Salesforce for its suite of customer relationship management (CRM) offerings. Einstein is designed to help sellers, agents and marketers create customized and predictive customer interactions and experiences as well as create workflows to increase productivity with tools in the Salesforce suite. Salesforce’s go-to-market messaging around Einstein and the AI built into its “fabric” is the combination of data, AI, CRM and “trust,” referring to private data and models.
See more: 10 Top AI Companies Defining the Market
6. Amazon Q
Amazon Q is a generative conversational AI assistant by Seattle-based Amazon through its Amazon Web Services (AWS) unit. Users can customize Amazon Q based on their company and its systems, data and code with over 40 built-in connectors. Users can dialogue, create content, problem solve and “take action” with the tailored assistant. The AI assistant can personalize interactions based on a user’s role and permissions. Amazon Q is also designed to integrate with several Amazon products — currently the AWS architecture, Amazon QuickSight business intelligence (BI), Amazon Connect cloud contact center and soon, AWS Supply Chain.
7. Firefly
Firefly is the generative AI assistant line by San Jose, California-based Adobe for its suite of creative offerings and a stand-alone web application. Firefly is designed to give creatives a range of generative design features to create, edit and iterate images: text to image; fill; text effects; re-color; 3D to image; and object manipulation. The assistant supports prompts in over 100 languages. Adobe says that its approach to generative AI is “creators first,” with a mission to give creators “every advantage.”
8. Gemini
Gemini, formerly known as Bard, is the generative conversational chatbot by Google. Gemini is designed to help users brainstorm, create, get answers and be more productive, including translation and coding. Google stresses, however, the chatbot “can’t do your work for you” and “can’t make important life decisions for you.” Gemini can connect to other Google products, including Workspace, YouTube, Maps, Flights and Hotels. The chatbot is powered by Google’s large language model, which is also called Gemini, and it learns from user prompts and dialogue. The multimodal Gemini can understand text, images, video, audio and code. Google says when Gemini replies with existing information "at length," it cites the source, such as a web page or link.
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9. Watsonx
Watsonx is an AI platform by Armonk, New York-based IBM. Watsonx is designed to give users building tools for foundation models, machine learning and generative AI — as well as an open, hybrid data platform and AI governance to “break” the AI model black box. The platform includes pre-built generative conversational AI assistants to help with several business functions, such as customer service, coding, and automated workflow orchestration. Watsonx is also set up to integrate corporate data into IBM’s open hybrid cloud-computing infrastructure.
10. Fliki
In the growing video generator market with many avatar-based videos, Dover, Delaware-based Fliki stands out with its broadcast-style videos that can be generated using one of numerous prompts: an idea, text, blog post, X post, product link, Powerpoint file or images. Fliki’s video generator also offers AI voices in a range of languages and moods, voice cloning of your own voice, AI avatars as well as music. Fliki can be used for a variety of business cases, such as content creation for marketing, sales, e-commerce and education as well as localization and translation.
See more: 10 Best ChatGPT Alternatives for Marketers
