Many companies are claiming they have generative artificial intelligence (AI) that will do all the work you don’t have time for: streamline your processes, lift some of the time-consuming tasks from your plate and help you make smarter, faster decisions. All that hype is confusing and can cause you to waste time trying tools that make promises they can’t deliver on. You know generative AI can help. But how, exactly? Here, we look at some of the top generative AI products that deliver what they promise – whether that is information, content, images, video or sound.
1. Gemini
You turn to Google for answers to your random questions, directions to your next destination and ideas about what to read and watch. Turn to its Gemini chatbot to more natural conversations on those same topics and to get more elaborate answers. You can also ask it to write proposals, emails and blog posts. Tap it to write code, finish code you’re working on and check errors in your code. Or just chat with Gemini when you need a colleague to help you work through problems or get started on a project.
2. ChatGPT
Much of the hype around GenAI can be tied to the launch of ChatGPT. But it is OpenAI’s GPT-4 model for ChatGPT that is making people wonder if AI has achieved artificial general intelligence (AGI). The chatbot is an advanced colleague to have on your team. You can use it to learn about topics quickly. It can generate text, edit your text and adopt your writing style to create various types of content for you, such as for emails, documents and presentations.
3. Jasper
Keeping up with marketing and advertising is a complex process that involves deep knowledge, skill and talent. If you don’t have a team of pros to help you with this – or if your team is overworked – Jasper can help. It helps generate content ideas, will turn your content into a multichannel campaign, create ads based on your content and ideas and pull together the art to go with your creations. It will also help with SEO for your sites and content.
4. DALL-E
If you opt to go for the Plus plan of ChatGPT to get access to GPT-4, you will also get access to OpenAI’s DALL-E. Ask this image-generating AI to create images from a text prompt. Ask for an image of anything, such as an owl reading a book, or whatever you dream up. Or ask it to take your image and add to it. The tool is creative and an example of the speed and intelligence of AI.
5. Stable Video
Stability AI’s Stable Video will take your image of anything and turn it into a video, quickly adding visual interest to your marketing and social media content. Simply upload an image and choose an effect — pan, orbit, zoom and more. In a few seconds, your product photo will move as if it was shot in high-quality video. Or start by creating an image with this AI’s text-to-image generator. Then add motion to that AI-generated art. This tool is currently in an open beta, which means all images are public, but there is no cost to play. If you want more time with this AI, you can buy credits.
See more: 10 Top Generative AI Companies
6. Einstein
If Salesforce is a core part of your week, Einstein will help you use it better. This AI taps into your customer data to help you target your efforts more accurately. From within Salesforce, Einstein connects all the data available on your customers into one dashboard. Then the AI will generate customized emails that include specific points that interest those customers, showing them you know what they like and want. It can also summarize sales calls and hunt data for actionable insights.
7. SOUNDRAW
Want to add music to your content, such as social media posts? SOUNDRAW will create it for you. Choose a genre, mood, theme, length, tempo and the instruments you want in your piece, and it will generate a basic track to edit. Cut pieces out of that track, turn up the guitar, remove the drums and more.
8. Looka
Need a look for your brand? No time to research the competition or dream up that look? Looka will do it for you. Tell it your company name and industry, pick some looks you like, choose the colors that evoke the emotion you want to convey and pick some images. It will take it from there, offering you a screen full of potential logos. If one gets close to what you want, you can customize it until it is perfect. You can get a logo or an entire brand kit when you’re happy with the results and want to download your materials.
9. Otter
What was once a time-consuming chore — transcribing conversations — is made much easier with Otter by Otter.ai. It will listen as you talk and turn that conversation into text. Or upload an audio or video file, and it will transcribe every word, regardless of accents or speech patterns. You can listen to the speakers as you read the transcription, so you know who is saying what. But the AI will also break the conversation up by the different voices with a timestamp. It will summarize those conversations or output content based on them. Otter is also a conversational AI that can answer your questions about anything.
10. Murf
Need a voice to answer your phone, introduce your podcast or add voice-over to your videos? Murf by Murf AI lets you choose from over 120 voices in over 20 languages to read your written content aloud. You can edit the pitch, emphasis and more to get exactly the sound you want. Choose a voice you like, tell it what mood to convey and feed it what you want it to read.
See more: 5 Generative AI Case Studies