10 Top AI Certifications for Sales Pros

An artificial intelligence (AI) certification in sales can help sales reps improve their understanding of AI, so they can better serve their customers, identify prospects and close deals. A mix of learning providers and sales companies are offering online sales certification courses on AI with different levels of instruction. Here, we look at some of the top programs:

1. Generative AI for Sales and Service Professionals

This course at LinkedIn covers implementing AI into sales operations. It is taught by an instructor with an extensive executive background, including having served as a chief revenue officer. His sales management experience brings real-life perspective to the material. The course includes detailed case studies illustrating the impact of generative AI on customer interactions, sales methods and service optimization. Ethical considerations of implementing AI are also covered. The 30-minute course is available to members of LinkedIn Learning.

2. AI for Marketing and Sales

Sales pros who sign up for this course learn how to make AI accessible and actionable. Its creator, BizHack Academy, provides digital marketing training. The 14-hour course incorporates insights and guidance by top AI experts from several companies, such as Microsoft, Apple and Disney, who appear in segments. The course offers a knowledge of AI tools and applications in sales, with practical exercises to summarize concepts. Students see demonstrations of various AI tools, such as ChatGPT, Midjourney and Jasper, and receive over 200 resources, including techniques and prompts. The course costs $497.

3. Sales Strategy: Using AI and Automation To Sell More

This course at LinkedIn is dedicated to incorporating AI applications within a sales pipeline workflow. Students learn about AI as it relates to sales-related topics, such as lead generation, personalization and campaign optimization. They cover three chapters in the course, with quizzes for each chapter, and learn from an instructor who’s a prospecting coach. The 48-minute course includes one project file and is available to members of LinkedIn Learning.

4. AI 360 Academy: Sales

This course by the Chief Executive Group (CEG) is designed to help sales leaders learn how to use generative AI in their business. Students learn applications of generative AI in lead generation, customer segmentation and personalized sales. There are three sections, two of which are moderated by an instructor, including a director of revenue enablement. The third section is meant for teamwork based on the previous sections. The cost is $295 a person or $195 a person for teams of three or more.

5. Increase Sale s W ith ChatGPT

This course at LinkedIn is about transforming the sales process with ChatGPT. The instructor is a sales coach and considered a top voice on SaaS revenue strategy on LinkedIn. The course focuses on applying ChatGPT and other AI tools in key areas, such as communication, deal closings and client partnerships. Students also learn AI sales use cases for the highest impact. The 48-minute course includes exercise files and is available to members of LinkedIn Learning.

See more: 10 Top AI Sales Assistants

6. Salesforce Certified AI Associate

This self-paced program by Salesforce offers foundational skills in responsible AI and data use and covers several areas: AI fundamentals; AI capabilities in CRM; ethical considerations of AI; and data for AI. Sales reps learn about Salesfores Trusted AI Principles as well as data management, security, common business and productivity tools and Salesforce Customer 360. Salesforce provides various study resources for sales pros to prepare for certification exam: an outline, hands-on experience, a training course and a series of tasks and modules. There are over 24 hours of study materials. To take the program, sales reps should sign-up for Salesforce’s free Trailblazer account to be part of the company’s Trailblazer community. Sales reps can schedule their proctored 40-question exam online or on-site at a test center. The exam is currently $75.

7. Prepare for the Salesforce AI Associate Certification

This course at Udemy helps sales professionals pass the Salesforce AI Associate Certification, which is designed to incorporate some fundamental AI concepts that complement Salesforce Einstein CRM. Two lecturers guide students through 36 on-demand lectures totaling 1.5 hours. The result is a program that provides substantial educational value with the potential to fit into a salesperson’s busy schedule. The course provides useful supporting materials, such as glossaries, demonstrated solutions and videos covering all exam topics. It covers various topics, such as data management, AI capabilities and ethical considerations. There’s also a practice test designed to match the format of the actual certification exam as well as downloadable resources for study. The cost is $12.99. It can be included in a Udemy Business multi-course package.

8. How To Generate Marketing Leads With AI

This course at LinkedIn specializes in incorporating AI applications when planning methods to attract sales leads. Students learn about AI’s influence on lead generation, essential AI technologies, AI-driven customer segmentation, personalization and AI for lead nurturing and AI in predictive analysis for lead scoring. The instructors of course are a director of revenue management and Madecraft, a learning content provider. The 27-minute course includes two project files and is available to members of LinkedIn Learning.

9. Dynamics 365: Customer Engagement for Sales

This certification course for a business solution comes from Futurelearn. This course focuses on customer relationship management (CRM) through using Microsoft Dynamics 365. The three-week course helps students learn how to increase customer loyalty and improve retention, touching on order processing and quote management and sales analytics through Power BI. The course is designed to take five hours a week to complete each module. The course material is set at the intermediate level, so the topics will help those familiar with MS Dynamics 365. Accreditation credit is also available. The course is at Futurelearn, and the price is currently $109.

10. Demandbase Academy

If your sales strategy includes account-based marketing (ABM), then you can consider Demandbase’s Demandbase Academy. The interactive, on-demand program helps B2B sales and marketing professionals learn how to go to market smarter. The academy instructs sales teams to use the capabilities of Demandbase's AI-powered platform for targeted prospect identification, engagement and revenue generation. The academy consists of six learning pathways: three are free, and three are $349 each.

Learning Opportunities

Webinar