Bob Finlayson

Bob Finlayson is co-founder of Bold Marketing & Communications, Inc., a marcom agency that helps clients significantly improve the ROI on their marketing spend, driving engagement with their target audiences and increased sales. Bold uses AI, big data and proprietary analytics to identify the topics driving the highest engagement levels with any target audience. We help our clients create content and touchpoints around these topics that deliver awareness, consideration and purchase of our clients’ products and services.

Bob has more than two decades of experience working with companies across a wide range of industries, including SaaS, software, cloud, financial services, healthcare, health tech, manufacturing, cyber security, internet, mobile apps, video games and consumer electronics, among others. He has worked with some of the most iconic brands in the technology industry, including Microsoft, Salesforce, Cisco, IBM, HP, SAP, FireEye, Check Point Software, Adobe, EA, eBay, Activision-Blizzard, TiVo, Sony, Charles Schwab and Intuit, among many others

Prior to co-founding Bold, Bob served in senior leadership roles for several of the most prestigious global marcom agencies, including Edelman Worldwide (Executive Vice President), Burson Marsteller (General Manager, San Francisco) and Hill & Knowlton/Blanc & Otus (Senior Vice President).