Latest Articles by Chitra Iyer

The Practical Guide to AI-Powered Marketing

Contextual Targeting vs. Cookies: Who Will Win in 2024?

Generative AI in Marketing and Sales: 8 High-Impact B2B Use Cases

How AI Can Help With Digital Workplace Accessibility

Why Causal AI Is the New Marketer Must-Have for Deeper Insights

Workplace Monitoring and Employee Data Privacy Are on a Collision Course

Sharing Revolution: Can AI-Powered Zero-Party Data Flip the CX Script?

Web 3.0 and Digital CX: Next Steps for B2B Marketers

The Case for Artificial Intelligence in Content Marketing Use Cases

Is Consent and Preference Management the Key to Balancing Privacy and Personalization?

What’s Next for Conversational AI?

Balancing Automation and Intelligence in Your Martech Stack