Colleen Lonsberry

With over 20 years of experience, Colleen Lonsberry has built a career transforming B2B technology companies—whether manufacturers, distributors, or SaaS providers — into market leaders. As a strategic visionary, Colleen is known for bridging the gap between hard work and smart strategy, consistently architecting marketing teams, roles, and groundbreaking initiatives that drive business success.

Colleen’s relentless curiosity about brands, people, and evolving market dynamics sets her apart. Plugged into culture and always looking toward the “now and next,” she has a deep understanding of brands and the art of sculpting them for the future. Her guiding philosophy is simple: always ask “why,” and then craft the narrative that resonates.

As a senior marketing leader, Colleen has shaped the trajectory of Fortune 500 companies like ARAMARK and high-growth organizations such as Billtrust, PEI-Genesis, OPEX, and ASI. Her expertise lies in leading brand growth, driving digital innovation, and building high-performance teams within complex, global landscapes. A master of both data-driven strategy and creativity, she blends analytics and innovation to launch market-leading products that captivate audiences both locally and internationally.

Colleen is also a published author and thought leader. Her blog delves into themes of transformation, strategic leadership, and change management, with topics ranging from transitioning from full-time employment to consultancy, imposter syndrome, and the power of mentorship vs. sponsorship. She’s described herself as the “MacGyver of Marketing,” with the unique ability to take on any challenge — from rallying a team with karaoke to developing patented solutions (US D1018617) for automation systems—and delivering 5x growth in sales.

As a founding Brand Ambassador for Phello, Colleen creates thematic networking events dedicated to empowering Women in Leadership. Her passion for transformation extends beyond marketing into fostering meaningful human connections and helping others realize their full potential.

Colleen is based in the Greater Philadelphia area, where she lives with her husband, two children, and their French Bulldog. When not working, she enjoys beach trips and cheering on her favorite sports teams.