Feature
Web Experience
WEM Perspectives: The Relevance of Relevance
Darren Guarnaccia is the President of TechTraction Consulting, where he focuses on helping technology companies blend the art and science of product and marketing to create truly great digital products and experiences.
Darren has operated at the crossroads of Product Management and Product Marketing for over 25 years in B2B technology companies such as Sitecore, Lytics, Crownpeak, Hootsuite and Uniform Systems, and has helped these brands achieve commercial success by blending the best of product innovation with exceptional storytelling.