Editorial
Digital Marketing
'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Editorial
Digital Experience
What Will Your Digital Experience Look Like?
David Aponovich is the product marketing director at Seismic. Prior to joining Seismic, David was senior director of digital experience at Acquia and prior to that, a senior analyst at Forrester Research, where he researched web content management and digital experience platforms and consulted to Forrester’s global clients on their web CMS and digital transformation initiatives. Earlier, he spent six years as web content management consultant at Connective DX (formerly ISITE Design), a digital experience agency in Boston and Portland, Oregon, and before ISITE he was director of marketing at WCM vendor Ektron.