Editorial
Digital Marketing
Stop Blaming the Tech: It’s Your AI UX That Fails
Editorial
Customer Experience
Does Your AI Actually Improve the Customer Journey?
Eric Karofsky is a leading expert in AI adoption, with a focus on designing user experiences that make artificial intelligence understandable, usable, and trusted. As founder of VectorHX, a human experience agency, Eric helps companies bridge the gap between cutting-edge technology and real-world engagement. He brings more than 20 years of experience in CX, UX, and employee experience strategy, working with major brands like Fidelity, The Hartford, Royal Caribbean, Michelin, Reebok, and the National Institutes of Health, and led UX and Voice of Customer for The Broad Institute of MIT and Harvard. Eric’s work centers on the belief that the future of AI depends not just on innovation but on the human experience.