Franck S. Ardourel is a globally recognized leader in Customer Experience Management (CXM), digital marketing, and technology-driven transformation. With over 30 years of experience spanning the U.S., APAC, EMEA, and GCC regions, Franck has led AI-driven strategies that have propelled business growth, optimized customer engagement, and transformed marketing operations. His expertise in MarTech, AdTech, AI, and customer journey optimization makes him a sought-after consultant, educator, and industry speaker.
Currently, Franck is a Professor of Marketing at Santa Clara University’s Leavey School of Business, where he teaches courses on Customer Experience (CX) and Digital Advertising and Marketing. In 2024, he launched and currently teaches Mastering CXM in the Digital Age, a cutting-edge, AI-powered training and certification program designed to equip students, professionals, and executives with the latest CX transformation, personalization, and digital engagement strategies. His curriculum blends real-world application with technology-driven insights, preparing learners to navigate the evolving digital landscape effectively.
As a Fractional CMO and Technology Advisor, Franck has worked with Fortune 500 companies, tech startups, and global enterprises, designing and executing go-to-market (GTM) strategies that drive brand growth, revenue expansion, and AI-powered personalization. His past leadership roles include key positions at Intuit, United Airlines, 24 Hour Fitness, Amazon, Wells Fargo, HP, and First Republic Bank, where he successfully led digital transformation initiatives, managed multi-million-dollar budgets, and pioneered customer-centric marketing strategies. At 24 Hour Fitness, he played a pivotal role in scaling revenue from $500M to $2.5B within five years.
Franck is also a published author, with notable works including:
His contributions to CX strategy, digital transformation, and AI-driven marketing have earned him recognition in Marquis Who’s Who, highlighting his impact on enterprise marketing and consulting. As a keynote speaker, he shares insights on CX innovation, AI in marketing, and data-driven personalization at conferences and industry forums.
Beyond his consulting and academic roles, Franck is actively involved in philanthropy and social impact initiatives. He serves on the Board of Directors at Solution Community, a global nonprofit dedicated to empowering individuals in need through education, career mentorship, and sustainable development programs. His commitment to making a difference extends beyond the business world, as he continuously works to create opportunities for underprivileged communities.
Connect with Franck Ardourel:
🔹 Website: www.franckardourel.com
🔹 LinkedIn: linkedin.com/in/franckardourel
🔹 YouTube: Franck Ardourel CXM Channel
Franck’s mission is to bridge the gap between technology and customer experience, helping businesses unlock growth through AI, data intelligence, and CX strategy. If you're looking to elevate your customer experience or refine your digital marketing approach, Franck is the expert to connect with.