Greg Boone

Greg Boone is a seasoned executive and thought leader at the forefront of customer experience (CX), AI-driven marketing, and digital transformation. As CEO of Walk West, a leading integrated marketing agency in North Carolina’s Research Triangle, he is pioneering AI-powered storytelling and automation strategies that redefine brand engagement.

With over 20 years of leadership in technology and CX, Boone has built and scaled companies that drive measurable business impact. As Co-CEO of Blue Acorn iCi, he helped lead the company’s rise as a digital experience powerhouse, securing high-profile clients like Walmart, Lenovo, Panera Bread, and Charter Communications, before its $125M acquisition by Infosys. His strategic expertise in AI, data-driven marketing, and digital commerce has positioned him as a trusted advisor to Fortune 500 brands.

Recognized as the 2018 NC Tech Executive of the Year, Boone is an industry influencer featured in CIO Magazine and Adweek’s "Marketers Guide to Digital Transformation." A dynamic speaker, he has presented at major conferences like Adobe Summit, NC Tech’s State of Technology Conference and NC State’s Executive Education Program, where he mentors the next generation of business leaders.

A strong believer in people-first leadership, Boone champions the idea that "you don’t build a business, you build people, and then people build the business." His ability to merge AI innovation with human-centric CX strategies has fueled growth for global brands and positioned him as a leading voice in the future of digital engagement.

As a CX news contributor, Boone brings a wealth of expertise in AI, data-driven personalization, and the evolving customer journey—offering actionable insights that help brands stay ahead in an era of rapid technological disruption.