Editorial
Digital Marketing
Is Persona Research Ready for an AI-Powered Overhaul?
Editorial
Digital Marketing
Does Marketing Really Need All the Shiny Bells and Whistles?
Ian is a tea-drinking B2B technology marketing chap, 3xCMO and independent marketing strategist at Rockstar CMO, where he applies his mantra of creating ART (Awareness, Revenue & Trust) for a portfolio of B2B clients. Aside from being a columnist here since 2009, Ian also shares his expertise on the Rockstar CMO podcast and his regular Tuesday 2¢ blog.