Editorial
Digital Marketing
Why AI-Powered Vibe Coding Is the New Product Marketing
Editorial
Digital Marketing
The Billboard Test: Tech’s Tough Messaging Reality
Jarie Bolander is General Manager and Executive Partner at Decision Counsel, a strategic sales and marketing firm founded in Silicon Valley and based in Berkeley, CA. With 6 startups, 10 books, and 7 patents under his belt, Jarie’s experience runs the gamut of semiconductors through life sciences to nonprofits. Decision Counsel architects, develops and delivers programs focused on building brands, driving sales and fostering sustainable customer relationships for household name brands such as Hulu, Northstar Travel Group, Dun & Bradstreet, Prudential, Cisco and Media Radar, among many others.