Jason Ball

Jason Ball is the founder of Considered Content, a B2B marketing agency that works with next-generation tech brands, elite professional services firms and forward-thinking manufacturers. Its B2B Effectiveness Engine — the largest database of its kind worldwide — eliminates the guesswork with data insights from 1,000+ senior B2B marketers. Crucially, it shows what leading marketers are doing differently from those playing catch up, so marketers are free to focus on what works, can avoid time-wasting money-pits, and are able to build their success on solid facts rather than convenient fictions.