Feature
Digital Marketing
If You Want to Succeed With Artificial Intelligence in Marketing, Invest in People
Kathleen Schaub is the author of Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything. Drawing on her experience at the forefront of marketing innovation as a CMO, a Silicon Valley executive, and leading IDC’s CMO Advisory Practice, Kathleen provides guidance for marketing leaders seeking to thrive in the uncertainty of a complex business landscape.