Luke Soon

Luke is a business transformation professional with over 25 years’ experience leading multi-year human experience-led transformations with global telcos, fintech, insurtech and automotive organizations across the globe. He was the lead partner in the acquisition and build-up of the human experience, digital and innovation practices across Asia Pacific with revenues surpassing $250 million. He helps clients activate their Purpose by monetizing innovation and building new revenue streams (experience equity), starting with their why. His personal purpose is to install the primacy of humanity in the experience economy and exponential age.