Editorial
Customer Experience
Why Your Marketing Content and Campaign ROI Metrics Are All Wrong
Samuel Chapman is a content strategist, brand builder and storyteller. He is currently VP of Content & Communications at Aprimo. Sam has spent the last decade building data-driven content operations programs for hyper-growth startup, midmarket and enterprise B2B tech organizations to help them translate their mission, vision and values into meaningful brand narratives and content experiences. Connect with him here.