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Editorial

AI Integration Enhances Decision Trees for Better CX

4 minute read
Pooja Kamath avatar
By
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The integration of AI through decision trees can significantly improve CX in industries such as airlines.

The Gist:

  • AI can improve passenger experiences. The inherent chaos of air travel can be made more seamless through the right AI integration.

  • Utilize decision trees. As a nonparametric algorithm, decision trees can transform CX in the airline industry.

  • Relax and de-stress customers through AI personalization. By understanding customer preferences, decision trees can reduce passenger anxiety.

Airports are notoriously hectic, often dramatized in movies and TV shows as the ultimate race against the clock. But have you ever wondered how airports can make our travel experiences smoother? The answer is through decision trees, which are clever algorithms designed to make standard airport processes like check-in, boarding and lounge access both streamlined and personalized. Now with the advent of generative AI, AI integration is having an impact. 

What Is a Decision Tree?

In machine learning, learning models are either parametric or non-parametric. When the data is summarized as a fixed size, the learning model is called a parametric model. In a non-parametric model, machines are free to learn any functional form from the training data.

At their core, decision trees are non-parametric supervised learning algorithms.

Advantages of Nonparametric Machine Learning Algorithms

  • Versatility: These models can adapt to a wide range of functional forms.
  • Potency: They can operate without stringent assumptions about the underlying function.
  • Effectiveness: They also tend to yield superior predictive models.

Drawbacks of Nonparametric Machine Learning Algorithms

  • Increased data demand: Nonparametric models require a substantial amount of training data to estimate the mapping function accurately.
  • Slower training: They exhibit slower training times due to the higher number of parameters involved.
  • Overfitting concerns: There is a greater risk of overfitting the training data — and the rationale behind specific predictions is more challenging to make sense of.

Passenger services represent a critical and fiercely competitive domain, exerting direct influence on the airline industry. AI integration has led to significant progress in air travel CX.

People stand in a a long line with wearing backpacks and carrying their luggage at an airport in piece about AI integration.
AI integration has led to significant progress in air travel CX.Aidas on Adobe Stock Photos

AI Integration Is Changing CX

The digital age has revolutionized the way people book and manage their flights. Online booking platforms, mobile apps and self-service kiosks have streamlined the entire travel process, providing passengers with greater convenience and flexibility. The confluence of global dynamics, technological shifts and societal changes has also given rise to a complex interplay of factors that demand not just adaptive measures but also innovative solutions.

Then there was the pandemic. It was such a tumultuous and transformative event that it significantly altered the way people approach travel in general, heightening the importance of health and safety considerations. COVID-19 in particular has brought about a paradigm shift in passenger services, emphasizing the need for real-time communication and adaptability in the face of unforeseen disruptions.

Technological disruptions, on the other hand, have ushered in a new era of possibilities and challenges. AI integration such as artificial intelligence, data analytics and the Internet of Things (IoT) have the potential to revolutionize passenger services. 

To add to this, societal changes — including a growing emphasis on sustainability and environmental consciousness — are influencing how passenger services operate. As concerns about carbon emissions and ecological impact rise, the industry is compelled to explore eco-friendly alternatives and adopt practices that minimize its environmental footprint. Sustainable transportation methods, energy-efficient infrastructure and a commitment to green initiatives are becoming integral components of modern passenger services.

In the face of these challenges, the industry cannot just focus on superficial fixes. The demand for creative solutions that address the evolving needs of passengers, ensure safety and align with global trends requires a forward-thinking approach from service providers. Collaborative efforts, partnerships and investments in process mining and machine learning are becoming indispensable tools for effective and sustainable passenger services.

Related Article: Grounded in Reality: Air Travel Woes and Customer Experience Lessons

Why Decision Trees Matter

Decision trees can play a crucial role in enhancing various aspects of passenger services by leveraging their ability to analyze data and make informed decisions. Here are several ways in which decision trees can be beneficial in the realm of passenger services:

Seamless Check-in

Imagine strolling into the airport, and instead of facing a chaotic check-in mess, you effortlessly navigate a well-organized process. Decision trees make this happen by diving into past data to predict peak hours. They suggest the best check-in method for you, whether it's a quick kiosk stop, a tap on your mobile app or the classic counter chat — all tailored to your liking.

Here’s an example: Sarah, a frequent traveler, arrives at the airport during a predicted peak time. Thanks to decision trees, the system recognizes her preferences from past trips and recommends the speedy kiosk check-in, allowing her to breeze through the process with minimal wait time.

Boarding Made Simple

Boarding a plane can be a bit of a puzzle, but decision trees act like your personal flight coordinators. They take into account where you're seated, your boarding group, and who your fellow travelers are. By predicting potential trouble spots, they help airports create a smooth boarding sequence. It's all about ensuring you hop on that plane in an orderly and stress-free way.

Let’s say that John, a business traveler, benefits from decision trees because they optimize boarding based on his frequent flier status, allowing him to board the plane with ease.

Elevating Lounges

Lounges can provide a much-needed respite from the stress and anxiety airports cause. From your favorite drink to your preferred seating arrangement, decision trees can create personalized experiences based on your travel history and preferences to make your lounge experience seamless and enjoyable.

Related Article: AI in Customer Experience: Trends to Watch For in 2024

How AI Integration is Shaping the Future

The passenger services industry is constantly evolving and presents an opportunity to enhance service delivery. Innovative solutions that can address these challenges are essential to shaping the future of travel. By incorporating AI, passenger services will no longer be just a means of transportation, but a vital component of a connected, efficient and resilient global mobility network.

Decision trees are a key example of such innovative solutions. They can make on-the-spot decisions in real-time and adapt to sudden changes. For example, if a flight is delayed, decision trees can alert the airport staff to provide assistance and suggest rest areas with infant care facilities, or alternative routes to ensure that passengers reach their destination with minimal stress.

Decision trees also act as fortune-tellers, predicting surges in passenger traffic during peak times. They can also allocate resources such as opening additional check-in counters and increasing security checks. This proactive approach ensures that travelers experience less waiting time and hassle, resulting in a smoother journey.

Learning Opportunities

Overall, AI integration in passenger services is crucial to meeting the demands of the ever-changing industry and improving the passenger experience.

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About the Author
Pooja Kamath

Pooja Kamath is the President and Chief Architect at API Insights and regularly speaks at technology conferences about customer experience and integration. Connect with Pooja Kamath:

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