AUI Acquires Quack AI
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AUI Acquires CX Start-up Quack AI in $15M Deal to Expand Agentic AI for Customer Service

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In a deal estimated to be worth $15M Israeli artificial intelligence firm, AUI, acquired California-based customer service start-up Quack AI

The Gist

  • Beyond LLMs? AUI claims LLMs fall down where its neuro-symbolic model thrives.
  • AI talent - acqui-hire. AUI's R&D capacity expected to double post-acquisition.
  • Customer service impact. CX, CS and IT leaders gain a new kind of service automation, especially in regulated sectors.

AUI's acquisition of Quack AI signals growing enterprise demand for trainable AI agents that can handle complex customer service tasks autonomously.

AUI, developer of the Apollo-1 neuro-symbolic artificial intelligence model, acquired Quack AI on Feb. 23, 2026. According to Fusion VC officials, the deal was valued at approximately $15 million.

Quack AI developed trainable AI agents for customer service automation. The agreement is expected to double AUI's R&D team and broaden the firms conversational AI expertise. Quack AI customers will continue receiving service backed by AUI's infrastructure and technology, the company said.

Table of Contents

AUI's Ascent

AUI has transitioned from stealth to scale-up mode over the last year making a number of upper tier hires and increase the drumbeat around the firm's native AI capabilities. In early November 2025, the company raised $20 million at a $750 million valuation cap, bringing total capital to nearly $60 million. The round drew participation from eGateway Ventures, New Era Capital Partners and existing shareholders.

In 2025 AUI launched Apollo-1, its neuro-symbolic AI model designed for customer service agents, complete with native connectors to Salesforce, HubSpot and Zendesk, complemented by open APIs and multimodal capabilities.

Market Context: Get Those AI Agents Trained

Trainable AI agents are transforming contact centers by automating routine tasks and enabling proactive support, freeing human agents for complex interactions.

Gartner predicted that by 2027, up to 40% of customer service issues could be fully resolved by generative AI-powered third-party tools.

The shift toward AI-augmented operations allows contact centers to function as value centers rather than cost centers, with agents focusing on retention and relationship-building. 

AUI + Quack

The acquisition brings together AUI's neuro-symbolic AI with Quack AI's customer service chatbot automation technology.

CapabilityDescription
Apollo-1 ModelCombines LLMs with symbolic computation for task-oriented dialogue
Trainable AI AgentsProactively identify and resolve customer issues before escalation
Complex Topic HandlingAUI Agents are designed for specialized expertise requirements
Enterprise IntegrationsNative connectors to Salesforce, HubSpot, Zendesk and more, via API
Compliance FocusSOC 2 Type II certified with Google Cloud integration

AUI Background

AUI develops neuro-symbolic conversational AI for large enterprises and regulated organizations. Founded in 2017 by Ohad Elhelo (CEO) and Ori Cohen (chief product officer), the company is headquartered in Brooklyn with an office in Tel Aviv.

AUI has raised $60 million to date and employs approximately 60 people in Israel and the United States. The company serves Fortune 500 companies across regulated industries including automotive, insurance, retail and ecommerce.

About the Author
Dom Nicastro

Dom Nicastro is editor-in-chief of CMSWire and an award-winning journalist with a passion for technology, customer experience and marketing. With more than 20 years of experience, he has written for various publications, like the Gloucester Daily Times and Boston Magazine. He has a proven track record of delivering high-quality, informative, and engaging content to his readers. Dom works tirelessly to stay up-to-date with the latest trends in the industry to provide readers with accurate, trustworthy information to help them make informed decisions. Connect with Dom Nicastro:

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