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Breaking Free From Your Legacy CMS

2 minute read
Prashanthi Shankar avatar
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These days, the rate of change is often more than a legacy CMS can handle. Composable technology is the solution.

If your organization is frustrated with its current legacy CMS, now is the time to explore whether moving to a composable solution is right for your business. Ask yourself: can you use the latest tools? Do those tools scale with your operations? Are you paying for a host of features that no one uses? Any new technology might be more complex — at first. But the tangible benefits will make themselves apparent quick enough.

With their all-in-one capabilities, legacy systems offer a prescriptive path for operations, processes and data flows. All of which are fine — if that’s how your business wants to operate. If not; however, you need to take a hard look at other technology options — particularly composable — to see if there’s a better way to reach your customers.

Unpacking the ROI of Replatforming

When reviewing the expected ROI of moving from a legacy CMS to a composable solution, be sure to take the total cost of ownership into consideration. Legacy systems come with a cost in complexity and time in the day-to-day running of the business. These time and complexity costs can add up in the form of tech debt. This can create a very real barrier to innovation for your organization, if your employees are stuck using outdated tools.

One of the main challenges for many organizations still using legacy systems is the ever-increasing costs associated with maintaining those platforms. Composable solutions have an advantage over legacy systems in this area. By only paying for those tools that you actually use, a composable system is better positioned to scale with your business while lowering the total cost of ownership at the same time.

Is Your Current System Future Ready?

How easy is it for you to add new functionality, streamline operations or use the latest AI tools to improve workflows? These new tools might be available on your current legacy system…eventually. But what about now? With technology and customer expectations changing faster than legacy systems can keep up, now is a particularly good time to switch to a composable solution.

AI adoption is happening everywhere, and organizations that aren’t using any form of AI tools risk being left behind by the competition. AI tools have also brought about tangible benefits. CMSWire research says that organizations using AI tools have experienced time, cost and efficiency gains from using these technologies. Adopting future-ready tech can help organizations realize the ROI on their investment, which might not happen with their legacy system.

Adopting Composable for Maximum Flexibility

In a recent webinar, Nicole France, chief evangelist for Contentful joined Brian Lloyd, chief platform officer at Apply Digital, for an in-depth discussion on how composable solutions are designed to deliver ROI and future-proof your technology solutions. Lloyd listed a number of benefits that come from choosing interoperable, best-of-breed solutions. Chief among them are flexibility, cost efficiency, innovation, alignment, and scalability. All of these benefits contribute to an enhanced user experience — for both customers and employees. “At the end of the day, you want to adopt business capabilities that meet the needs of the business and play well with your other technologies for profit maximization,” Lloyd said.

France agreed. “If we need to change the way we operate, composability allows us to reflect the ways we want to work and gives us a more flexible way of working,” France said.

Learning Opportunities

Conclusion

Change doesn’t happen without a little pain along the way. So why do it at all? Because there comes a time for any organization where they want to take advantage of a new tool or process or need to respond to changing customer behavior, but simply lack the ability to do so. At some point, mounting outside pressure will require change. “Sometimes we need to have big changes to make incremental change more manageable,” France said.

Learn more about the benefits of a composable content platform at contentful.com.

About the Author
Prashanthi Shankar

Prashanthi Shankar is an experienced Product Marketer based out of Seattle, driving competitive intelligence and go-to-market strategies. With a passion for decoding market trends, customer insights and field and product signals, she crafts strategies that fuel business growth and innovation. Connect with Prashanthi Shankar:

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