Feature
The Gist:
- Beyond ChatGPT. A diverse range of ChatGPT alternatives are available for marketers, from Google Bard to OpenAI's Playground.
- Integration advantage. Several ChatGPT alternatives offer seamless integration with existing platforms and services, such as Google's suite of tools.
- Customization opportunity. The option to train a custom AI model provides a unique avenue for marketers to tailor AI technology to their specific needs and goals.
In the ever-evolving realm of digital marketing, staying ahead of the competition often means harnessing the power of the latest tech tools. One such tool creating ripples is OpenAI’s ChatGPT. However, with success comes competition, and today, we have a slew of alternatives to ChatGPT that promise similar or even superior functionalities.
Let's dive into 10 ChatGPT alternatives that marketers should consider to level up their game:
- Google Bard
- Microsoft Bing AI
- Jasper AI
- Claude Pro
- YouChat
- Poe AI by Quora
- Chatsonic
- Grammarly
- OpenAI Playground
- Build Your Own
10 Best AI Tools to Use as ChatGPT Alternatives
ChatGPT offers a lot of use cases for marketers. It can help write articles, web content, social media posts and emails. It can analyze data and offer up actionable insights. Generate a short piece of code to add website functionality.
But you're not stuck with one option when it comes to generative AI. There are plenty of free and paid ChatGPT alternatives on the market.
1. Google Bard
Price: Free
Google Bard is a robust AI model with a strong foundation in natural language processing, offering a wide array of capabilities similar to ChatGPT. Its prowess in understanding and generating human-like text makes it a worthy contender for marketers looking to engage their audience through personalized content.
Google Bard offers a few advantages over ChatGPT that could be game-changers for marketers. One notable edge is its integration within the broader suite of Google’s tools and services (like Gmail and Google Docs), which many businesses already rely on. This seamless integration facilitates a smoother workflow and data interplay, making it a convenient choice for those operating in the Google ecosystem.
Another point to consider is that Google Bard’s machine learning algorithms are continually refined with a vast amount of data, potentially leading to more accurate and nuanced text generation over time. The ability of the AI model to adapt and learn from user interactions could translate to better understanding and engagement with the target audience.
Related Article: What You Need to Know About Google Bard
2. Microsoft's Bing AI
Price: Free version available. Included in Microsoft 365 E5, E3, Business Premium and Business Standard. Also available as standalone enterprise AI chatbot for $5/month.
Microsoft’s Bing AI is not just a search engine but a competent language model too. With its robust set of features, it can be employed by marketers to create engaging content, automate responses and a lot more.
Notable features include text analytics, language understanding and a robust Q&A functionality that enables real-time engagement with audiences. The platform's machine learning algorithms are adept at understanding user intent and delivering personalized responses, a crucial asset for customer-centric marketing strategies.
Microsoft Bing AI stands out in its integration with Microsoft's suite of products. This integration simplifies data sharing and analysis, making it easier for marketing teams to collaborate and gain insights from their campaigns. The built-in search capabilities of Bing AI can also be a significant advantage when it comes to market research and competitor analysis, areas where ChatGPT may not have a native solution.
3. Jasper AI
Price: Tiered pricing starting at $39/month. A demo version and free trial of the AI tool is also available.
Known for its outstanding ability to generate creative and highly engaging content, thanks to its advanced natural language processing capabilities, Jasper is a go-to ChatGPT alternative for marketers. Its user-friendly interface and extensive customization options make it a favorite among professionals.
The highly intuitive interface significantly lowers the learning curve compared to other AI tools. Unlike ChatGPT, which might require a more technical understanding of prompt engineering, JasperAI simplifies the process of content generation with predefined templates and a guided workflow. The platform's expansive template library caters to various marketing needs, be it email campaigns, ad copy or blog posts.
In terms of performance, Jasper holds its ground with rapid processing and real-time content optimization suggestions, which can be a boon for time-constrained marketing professionals. This swift processing, coupled with the platform's ability to provide instant feedback on generated content, sets it apart as a top ChatGPT alternative.
4. Claude Pro
Price: Subscribers gain access to Claude 2 for $20/month
This ChatGPT alternative from Anthropic is designed to help marketers automate their workflows and improve customer engagement through intelligent conversations. Claude's real-time analytics provide marketers with invaluable insights into customer behavior and engagement, enabling a data-driven approach to refine marketing strategies.
Another area where Claude shines as an alternative to ChatGPT is its seamless integration into existing marketing platforms and customer relationship management (CRM) systems. Unlike the more standalone nature of ChatGPT, Claude's integration-centric approach facilitates a more collaborative and streamlined marketing workflow. The ease of setup and the robust support ecosystem that comes with Claude makes it an attractive choice for marketers who are new to leveraging AI in their campaigns.
Related Article: Claude Pro Unveiled: Anthropic's Answer to Advanced AI Demands
5. YouChat
Price: Free version available. The premium version, YouPro, has a standard price of $14.99/month.
YouChat is one of the best ChatGPT alternatives for those looking to enhance customer support and engagement. It comes with a range of features that help in automating interactions and providing personalized experiences.
This AI chatbot also provides a robust analytics dashboard, a feature not native to ChatGPT. This dashboard offers insights into customer interactions, helping marketers refine their support strategies. Its seamless integration with popular CRM platforms also stands out, offering a holistic view of the customer journey, thereby making it a compelling ChatGPT alternative for customer-centric marketers.
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6. Poe AI by Quora
Price: Free AI chatbot available. Or access more features with a subscription, with standard pricing at $19.99/month.
This AI chatbot from Quora leverages the Q&A site's extensive data, offering an impressive ability to understand and respond to a variety of queries. This extensive knowledge base is particularly beneficial for marketers seeking to address a wide range of customer questions and concerns. The integration with Quora's platform could also offer a more straightforward way for marketers to engage with audiences by leveraging existing community discussions.
Poe's ability to generate content based on trending discussions and common queries on Quora provides a unique angle for content creation not readily available in ChatGPT. This feature can be instrumental for marketers looking to stay ahead of the curve by addressing trending topics and frequently asked questions in their domain.
7. Chatsonic
Price: Free tier available. Paid tiers start at $19/month.
As far as ChatGPT alternatives go, Chatsonic is known for its ease of use and simple interface, making it ideal for marketers who are just stepping into the world of artificial intelligence. The platform offers guided workflows and templates, simplifying the process of automated response or content creation.
Chatsonic's customer service automation is designed to handle a high volume of interactions seamlessly, a feature that stands out for the tool. Its real-time analytics provide insights into customer behavior and engagement, aiding in refining marketing strategies. The blend of simplicity, powerful automation and insightful analytics makes Chatsonic a noteworthy alternative to ChatGPT, particularly for those keen on enhancing customer service and engagement without a steep learning curve.
Related Article: Why Real-Time Feedback Is Crucial for Modern CX Strategies
8. Grammarly
Price: Grammarly for Business starts at $15 per team member/month.
While you might know Grammarly as a grammar checking tool, it has some new features to offer that make it a top contender for ChatGPT alternatives. Unlike ChatGPT, which is more focused on content generation, Grammarly excels in refining and enhancing existing content. Its feature of suggesting better word choices and style improvements is invaluable for marketers striving for high-quality communication.
Grammarly is now powered with generative artificial intelligence, meaning that it can also assist with writing new content, revising content, brainstorming ideas and more. Its browser extension also allows it to work across various platforms, making it especially useful for marketers who want an AI platform to assist with emails, social media posts and other online communications.
9. The OpenAI Playground
Price: OpenAI Playground is free to use with a time limit. You may be able to get free credit to start when you sign up for OpenAI, but those free credits expire in three months.
The OpenAI Playground is an experimental conversational AI service that allows users to interact with and test various OpenAI models including GPT-3, the precursor to ChatGPT. The sandbox environment means marketers can see firsthand the potential of AI-powered tools for marketing endeavors.
For marketers, the value of the OpenAI Playground is immense. It acts as a testing ground to explore and understand the capabilities of AI in a risk-free environment before deploying AI-powered solutions in real-world marketing campaigns. The ability to tailor and tweak the model's parameters to generate desired outputs can be an eye-opener, showcasing the potential of personalized, AI-driven marketing strategies.
While ChatGPT is more of a ready-to-use solution, the Playground invites a deeper dive into the workings of AI, fostering a better understanding, which could be invaluable in crafting more effective marketing strategies.
10. Build Your Own
Price: Varies
If you're looking for ChatGPT alternatives that tick all the right boxes, training your own large language model (LLM) might be the way to go. By further training an already established language model, marketers gain the ability to mold the technology to their brand's voice, target audience and campaign goals.
A custom-built ChatGPT alternative can be integrated seamlessly into your existing martech stack, ensuring a harmonized workflow. The development process, though demanding, could foster a culture of continuous learning and innovation within the marketing team. However, it's important to acknowledge the investment required in building a custom language model — not just in resources, but also in talent.
Related Article: What Are Large Language Models (LLMs)? Definition, Types & Uses
Navigating the Artificial Intelligence Tool Landscape
The digital marketing and AI space is ever-evolving, and AI chatbots like ChatGPT have become pivotal. However, the spectrum of best ChatGPT alternatives showcased here, from the search engine integrated capabilities of Bing AI to the customer engagement focus of YouChat and ChatSonic, reveals a rich tapestry of AI models ready to propel marketing efforts to new heights.
Choosing among these alternatives hinges on specific marketing goals and the level of customization desired. Whether it's diving into the extensive Q&A database with Poe AI, refining content with Grammarly, or embarking on the ambitious journey of building a custom AI model, the avenues to enrich marketing strategies are diverse and promising.
