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Editorial

Is Your Board Ready for AI? Questions Every CX Leader Must Answer

3 minute read
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Boards must shift from “should we invest?” to “are we ready?” when it comes to AI transformation.

The Gist

  • AI is a board-level mandate. Boards must go beyond ROI and ask if the organization is strategically, technically and culturally ready for AI at scale.
  • Strategy, tech and culture matter equally. Customer experience leaders need forward-looking bets, the right tools and ownership and a workforce empowered to adapt.
  • Readiness defines leadership. True AI advantage comes from holistic readiness, not isolated pilots—boards that wait risk narrowing their opportunity.

AI is now central to strategy, not just operations. But many boards still lack a clear lens to evaluate its impact? And as AI adoption accelerates, boards and executive teams are grappling with an essential question: how do we know it’s working?

Evaluating AI impact isn’t just about tracking ROI or measuring model accuracy. It’s about understanding whether the organization is truly ready — strategically, technically and culturally — to embrace AI at scale. The real opportunity lies in turning AI from isolated pilots into a sustained source of advantage.

So where should business leaders start? Let’s break it down across three critical areas: strategic awareness, technical aptitude and cultural readiness.

Table of Contents

Strategic Awareness: Are You Seeing the Big Picture – and Acting on It?

To lead with AI, boards should first ask: do we have a forward-looking, competitively informed view of how AI is reshaping our industry? If the answer is unclear, it may be time to revisit strategic priorities.

High-performing organizations place bold, forward-looking bets. That might mean investing in customer experience transformation, rethinking core product offerings or experimenting with entirely new business models enabled by AI.

Importantly, this isn’t a one-time strategy session. Many leading organizations systematically monitor AI moves by competitors, startups and emerging players. They use AI to help set strategy and envision opportunities, along with keeping an eye on how hyperscalers, research labs and ecosystem partners are evolving and act accordingly.

Technical Aptitude: Do You Have the Tools, Talent and Infrastructure to Execute?

Even the best AI strategy can stall if the technical foundation isn’t there. Boards should assess: does our organization have the infrastructure, data, and leadership to build and scale AI responsibly?

This isn’t just about hiring more data scientists. It’s about aligning cloud, data and app platforms to support real-time decision-making, automation and agent-based systems. It means building AI capabilities that are unified, governed and reusable – think modular pipelines, agents and APIs that scale across use cases.

Another key question: Who owns AI execution?

In top-performing companies, AI is not confined to an innovation lab. Ownership is shared across business and technology functions. And more importantly, those leaders are technically fluent in the sense that they understand how AI works and feel empowered to act.

A final, often overlooked question: what’s our plan to manage technical debt?

Legacy systems, siloed data and outdated workflows can quietly sabotage AI progress. Modernization efforts should run in parallel with AI deployment, otherwise, progress often stalls before it scales.

Cultural Readiness: Is the Organization Willing – and Able – to Change?

Perhaps one of the most underestimated components of AI success is culture. While AI requires new tools, it also demands a completely new mindset. One that encourages exploration, experimentation and rapid iteration.

Boards should ask: is our leadership and workforce ready to continuously adapt and adopt AI?

An innovative culture isn’t built overnight. It requires visible AI champions who are credible, resourced and empowered to lead. It also means investing in AI literacy across all levels of the business, not just in data teams.

Even more than upskilling, this is about embedding AI understanding into fundamental decision-making, operations and even customer conversations. Everyone, from frontline employees to the C-suite, should have a baseline understanding of what AI is and what it’s not.

Finally, cultural readiness means staying connected to the broader ecosystem, which includes startups, venture capital firms, academia and research communities. This is because no single company can build the future of AI alone.

Related Article: Your Missed Opportunity in Customer Experience Culture

Diagram showing six elements of AI readiness for business leadership: responsible scaling, strategic vision, investment strategy, cultural mindset, infrastructure alignment and ecosystem connection.
A framework for AI readiness in the boardroom emphasizes strategy, technology, and culture, highlighting six core elements leaders must align to scale AI responsibly.Simpler Media Group

A New Mandate for AI Leadership

The boardroom conversation around AI is shifting. It’s no longer just about “should we invest?” but instead, it’s about “are we investing wisely – and are we ready for what’s next?”

Learning Opportunities

True AI leadership often means looking beyond isolated use cases to evaluate readiness holistically. It requires clarity of vision, alignment across the enterprise and the ability to act with urgency and intent. That means treating AI as a business-wide transformation and making sure the organization is structurally and culturally prepared to lead.

In a world increasingly shaped by intelligent systems, boards have a unique and timely opportunity to define how their companies lead. Wait too long, and the opportunity narrows. Asking the relevant questions is where companies should start, but it’s the actions that follow that can define their true AI leadership. 

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About the Author
Scott Likens

As the US and global chief AI engineering officer, Scott is in charge of PwC’s cutting-edge technology development in areas that are essential for future innovation development. With 30 years of emerging technology and AI experience, he has helped clients transform their customer experience and enhance digital operations across all aspects of their business. Connect with Scott Likens:

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