Salesforce Connections Chicago 2026

Salesforce Connections 2026 brings marketers and AI agents together in Chicago for hands-on agentic marketing training.

Salesforce Connections 2026 runs June 3-4 at McCormick Place West Building in Chicago. The two-day event brings together marketing professionals and AI agents to explore the future of customer engagement through agentic strategies.

The conference features over 270 sessions and hands-on workshops focused on Salesforce's Agentforce and Data Cloud technologies. Attendees can expect bootcamps, demos and expert-led sessions designed to build practical skills in AI-powered marketing.

The event targets marketing leaders and professionals seeking to enhance customer experience by creating connected experiences across sales, service and commerce functions.

Connections Chicago Focus Areas

• Agentic Marketing: Exploring AI agents that automate marketing tasks to boost pipeline and revenue
• Connected Customer Experiences: Integrating marketing with sales, service and commerce for cohesive customer journeys
• Hands-on Learning: Workshops and bootcamps to develop practical skills in using Salesforce's AI and marketing tools
• Industry-specific Use Cases: Sessions tailored to retail, consumer goods, financial services, manufacturing, healthcare and life sciences
• Agentforce Innovation: Demonstrations of autonomous marketing capabilities like retargeting, spend reallocation and instant messaging

Who Should Attend Connections 2026

The event is designed for professionals working across Salesforce's marketing and commerce ecosystem:

• Marketing leaders building customer relationships across Salesforce's unified platform
• Marketers and commerce professionals focused on AI agent-powered customer engagement
• Digital, analytics and demand generation practitioners
• Salesforce Marketing Cloud, Commerce Cloud and Experience Cloud users 

Salesforce's Current Products & Platforms

• Customer 360 Platform: Unifies data and AI to enable collaboration between humans and AI agents, supporting sales, service, marketing, commerce and IT departments in a single integrated CRM platform
• Agentforce: Salesforce's agentic AI technology that autonomously automates complex workflows, predicts business outcomes and personalizes customer interactions across marketing, sales and service channels
• Financial Services Cloud: Enables proactive customer engagement with AI-driven experiences tailored for the financial sector
• Retail Cloud: Provides real-time unified data to accelerate customer acquisition and profitability in retail businesses
• Healthcare and Life Sciences Cloud: Empowers teams with AI agents to improve outcomes and strengthen community engagement in healthcare sectors
• Manufacturing Cloud: Integrates data across the value chain to improve service to customers and channel partners