News
Key Takeaways
- Native ChatGPT integration. Clay contact and enrichment tools are now accessible within ChatGPT as a native "ChatGPT app".
- Streamlined workflows. Sales teams can find, research and contact prospects without platform switching.
- Sales productivity. Sales professionals benefit from reduced tool fragmentation and faster prospecting.
Clay launched a native integration with ChatGPT on Dec. 17, 2025, giving sales teams direct access to contact databases, enrichment providers and AI research agents within the chat interface.
According to company officials, users can retrieve verified emails, tech stacks, headcount growth, funding signals and recent activity through conversational prompts. Clay described itself as one of the first apps built specifically for business workflows inside ChatGPT.
Users access Clay via the ChatGPT sidebar or chatgpt.com/apps. Enterprise and Edu workspace administrators must enable apps in settings before users can connect them.
Recent Clay Momentum
Clay has emerged as a breakout player in the go-to-market (GTM) automation space, more than doubling its valuation to $3.1 billion in 2025 while crossing $100 million in annual recurring revenue — a milestone reached just two years after hitting $1 million ARR.
Funding & Liquidity Events
The year began with Clay’s acquisition of Avenue in January to strengthen intent-signal capabilities. In May, Sequoia led a $20 million employee tender offer at a $1.5 billion valuation. Three months later, Alphabet’s CapitalG led a $100 million Series C round that valued the company at $3.1 billion.
Product Expansion & Ecosystem
At its September Sculpt event, Clay unveiled six major GTM engineering tools — Sculptor, Claygent Builder, Claygent Connectors, Audiences, Sequencer and Navigator — designed to unify data enrichment, AI research and campaign execution. A formal Partner Program launched in August to support agencies building on the platform.
AI Integration Reshapes GTM Operations
AI-powered workflow automation is reshaping how enterprise go-to-market teams manage data operations and outreach at scale.
Recent data shows ChatGPT users sent 5x more messages in 2025 than in 2024, totaling 18 billion weekly. Companies adopting AI in at least one business function increased from 55% to 72% between 2023 and 2024.
The most common enterprise tasks for ChatGPT include:
- Writing (40%)
- Practice guidance (24%)
- Technical help (10%)
Agentic AI platforms are dissolving traditional software boundaries. AI’s core enterprise value lies in decision support rather than simple automation — a distinction that matters most for knowledge-intensive roles where better decision-making directly increases productivity.
Clay's Native ChatGPT Capabilities
The company's new ChatGPT integration provides several capabilities for sales teams:
| Capability | Description |
|---|---|
| Contact discovery | Find people based on role, tenure and company criteria |
| Company research | Access career history, recent posts and business signals |
| Personalized outreach | Draft emails referencing recent interviews and spending patterns |
| Data enrichment | Retrieve verified emails, tech stacks and funding signals |
| Conversational follow-up | Refine queries and adjust detail levels within the same conversation |
Clay Background
Clay, founded in 2017, offers a data and automation platform for go-to-market teams in mid-market and enterprise technology firms. According to the company, the platform provides large-scale data enrichment, intent monitoring and AI-driven insights, with access to more than 100 data providers and intent signal monitoring across over 3 million companies.
