Feature
Artificial intelligence (AI) is being used in every segment of the real estate industry. Both commercial and residential real estate professionals are turning to AI tools to help them do their jobs, from market research to marketing and analysis. Here, we look at some of the top certifications to learn about using AI in the real estate sector.
1. Practical AI for Real Estate
Certifying organization: VARi Knowledge Partners
Skills learned: Fundamentals of AI and machine learning (ML) and their application in real estate; apply AI for real estate market research, strategy, risk analysis and data visualization; ethical considerations of using AI in real estate; and advantages and potential pitfalls of AI implementation in real estate
Cost: Currently 750 pounds; early bird pricing is 675 pounds
2. AI Certified Agent 2.0
Certifying organization: Krem Institute of Artificial Intelligence
Skills learned: Setting up AI tools; customizing and training ChatGPT; using GPTs to build campaigns; using AI to market and multiply listings; and “taking over” a marketplace using AI
Duration: Five days
Cost: Currently $1,997; discounts to $1,497
3. AI Certified Agent
Certifying organization: Propy
Skills learned: AI in real estate; AI tools and techniques for real estate; AI for lead generation and closings; and future trends and innovations in AI real estate
Duration: Four hours
Cost: Currently $149
4. ChatGPT for Real Estate Agents: A Beginner's Guide
Certifying organization: Udemy
Skills learned: Prompt engineering basics for interacting with ChatGPT; using ChatGPT to create real estate listing descriptions; creating content to build your social media presence and create your personal brand; customizing ChatGPT; and using ChatGPT to enhance your real estate business
Duration: One hour
Cost: Currently $44.99
5. Application of AI, InsurTech and Real Estate Technology
Certifying organization: Wharton Online
Skills learned: Emerging technologies in AI and ML used in insurtech and real estate tech; how insurtech is redefining the insurance industry; classifications of insurtech companies; the size of the insurtech, real estate tech and AI markets; and identifying emerging technologies of AI, ML and fintech from a variety of insurance and real estate tech companies and their impact on the future of finance and investments; taught by Chris Geczy of the finance faculty The Wharton School at the University of Pennsylvania
Duration: 3.5 hours
Cost: Currently free with Coursera membership
6. Getting Started With Using Generative AI to Improve Your Real Estate Business
Certifying organization: California Association of Realtors
Skills learned: How AI tools are useful for real estate practitioners, showcasing AI tools available online, such as ChatGPT and DALL-E, and how they can be used in your marketing and real estate practice
Duration: One hour
Cost: Currently $50
7. AI, Machine Learning and the Built Environment
Certifying organization: Harvard University Graduate School of Design
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Skills learned: Exploring the applications of AI and ML in the fields of architecture, landscape, urbanism and real estate, especially in proptech; the five rules about which types of problems AI and ML can address; the importance of data acquisition and parsing for ML training, including bias and ethics; managing a team in an ML project; building an organizational guide on implementing AI and ML in your projects; and assessing and comparing real estate products and services powered by algorithms
Duration: Six hours
Cost: Currently $1,600; $1,400 for early registration
8. AI-Powered Real Estate Professional
Certifying organization: Real Estate Business Institute
Skills learned: Understanding AI and real estate; legal and ethical considerations; introduction to ChatGPT; enhancing the consumer experience; risks and challenges; integrating ChatGPT into your real estate business; automating and streamlining business operations; lead generation and conversion; and the future of real estate with AI and ChatGPT
9. Artificial Intelligence and Its Impact on Property Management
Certifying organization: Institute of Real Estate Management
Skills learned: What is AI and how it can be helpful to you in your workplace; the elements of AI that are most likely to provide the greatest value to your business; which companies are making the greatest strides with AI; and what AI can do in the future
Duration: Four to five hours
Cost: Currently $99 for non-members; $59 for members
10. ChatGPT for Real Estate Agents
Certifying organization: Udemy
Skills learned: How ChatGPT streamlines and optimizes real estate workflows; creating real estate prompts to generate content; generating scripts and objection handling responses using ChatGPT; creating customized buyer and seller guides; planning and executing client appreciation events; using ChatGPT to build brand awareness and generate leads; generating video content ideas and scripts; and showcasing the features and benefits of different neighborhoods
Duration: 2.5 hours
Cost: Currently $94.99
