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Marketing has always been a moving target. Now artificial intelligence (AI) is here to disrupt it. Customer behavior is shifting in response to AI. Marketing methods are changing. It is easy to feel behind the curve in a world that’s moving this fast. But where there is change, there is also opportunity — if you can get up to speed in time to catch the wave. If you know what you're doing, AI can help you create smarter data-driven campaigns quickly, experiment faster, create copy and art in seconds, drive engagement, measure churn and stay in front of SEO. Here, we look at some of the top AI certifications to help you be a better marketing pro.
1. Artificial Intelligence for Marketing
Certifying Organization: LinkedIn Learning
Skills Learned: Taught by Jim Sterne, a long-time expert — company leader, book author and speaker — on digital marketing, this course explores the many ways AI is reshaping marketing and how you can make it your marketing assistant. There is no need to have a massive budget or lead a multi-billion-dollar company to tap into this tool — if you know how. This course will explain how AI is different from machine learning (ML), tips for using AI in your marketing efforts and how to best tap into artificial intelligence to maximize your time and budget.
Duration: 81 minutes
Cost: Currently $25
2. Artificial Intelligence in Marketing
Certifying Organization: University of Virginia University Darden School of Business
Skills Learned: Ready to tap into AI to drive success for your business? This introductory course will teach you how to use data-driven AI to improve customer engagement, create a competitive advantage for your product by gathering data from digital platforms, develop a networked business model and how to use algorithms, networks and data to build personalized, AI-driven connections with customers. The course is taught by Raj Venkatesan, professor of business administration, and uses real-world examples to help you understand the potential of these tools.
Duration: Three hours a week for three weeks
Test: 11 quizzes
Cost: Currently $59 a month, after a seven-day free trial
3. Certified AI Marketing Professional: AI Content Creation
Certifying Organization: Udemy
Skills Learned: In this quick course, you’ll learn to effectively and quickly tap generative AI — using ChatGPT and Jasper — to create marketing copy that is on target for your intended audience and optimized for SEO. With the help of specific classes on setting up and using Jasper, you’ll find yourself quickly generating, reviewing and editing copy with the help of this marketing-specific AI and then using it to generate art to go with that copy. You’ll get practical, hands-on experience as you go through the coursework. Upon completion, you’ll possess a solid understanding of AI marketing and how to apply it to your business.
Duration: 90 minutes
Cost: Currently $70
4. AI for Marketing Strategy and Creativity
Certifying Organization: Davidson College and Galileo University
Skills Learned: Arm yourself with hands-on skills and gain a practical understanding of AI as it applies to your marketing strategy, creativity, social media and insights into your customers’ behavior. You’ll learn to use AI to craft effective marketing strategies and competitive analysis. You’ll come away knowing how AI can help you understand customer preferences and sentiments through audience segmentation. Students will get their hands dirty trying out AI-driven marketing automation tools and platforms. You’ll also use AI to craft social media posts, optimize content, create persuasive copy and more.
Duration: Three to five hours a week for three weeks
Test: Continuous assessment
Cost: Currently $49
5. AI in Digital Marketing
Certifying Organization: Digital Marketing Institute
Skills Learned: Get up to speed quickly in AI fundamentals in this quick course from the experts at the Digital Marketing Institute. This course will help you grasp and then use data-driven marketing that taps the speed and intelligence of AI. You’ll get hands-on experience using ChatGPT and Stability AI, and you’ll explore the ethics of AI. You’ll practice using AI to assist your research, content creation, decision making and design. You’ll also examine real-world examples that will give you an idea of the power and potential of these tools.
Duration: 5.5 hours
Cost: Currently $535
6. AI for Marketing Course
Certifying Organization: HubSpot Academy
Skills Learned: Learn how AI can boost your content creation efforts and build better customer experiences from experts in customer management. If you’re a small business owner, marketing professional or looking for smarter ways to get better results through marketing, this course will teach you to analyze and craft prompts for generative AI. You’ll learn how to leverage the power of AI to optimize your marketing strategies and personalize your customers’ experiences. You’ll also learn how AI can help track performance and improve your reporting.
Duration: Three hours
Webinar
Sep
25
CMS Briefing: A Live Look at What’s Next in AI-Driven Platforms
Learn how leading organizations are using AI‑driven tools to publish faster, personalize smarter and stay secure.
Register
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Oct
15
Agentic AI Playbook Real-World Customer Service Use Cases You Can Deploy Now
Boost self-service by 30% and slash call volume by 63% with agentic AI.
Register
Webinar
On demand
Ready or Not: How Data-First Organizations Are Unlocking Agentforce Potential
Learn how to cut through the noise, activate Agentforce and build a Salesforce AI strategy that actually delivers.
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AI in Customer Service: Faster Resolutions, Happier Customers
Don’t let rising demand burn out your team. See how to build a smarter, more resilient support org.
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On demand
From Hype to High-Impact CX Strategies That Actually Scale
Turn buzzworthy AI and outsourcing trends into measurable CX wins with fresh 2025 data.
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Insights to Action Rethinking the Contact Center for Real Business Impact
Join our exclusive webinar to hear CX executives share their innovative strategies for transforming service delivery.
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Test: Four quizzes
Cost: Currently free
7. Piloting AI
Certifying Organization: Marketing AI Institute
Skills Learned: This series of courses will take you from the question “How do I use AI?” to the answer, step by step. Whether you’re wondering how to target the right audience for your content or product, master SEO, buy media, create content, design a beautiful product or site or forecast conversions or churn, this series of on-demand classes will help you decide what to do and understand the AI tools that can help you do it. You’ll learn from sample cases and get your hands on AI tools. The program is taught by the Marketing AI Institute’s founder and CEO and chief content officer.
Duration: Eight hours
Test: Quizzes and a final exam
Cost: Currently $499
8. AI in Digital Marketing
Certifying Organization: Great Learning
Skills Learned: Before you delve into using AI in your marketing efforts, this course will help you understand the big picture. What is AI? How is machine intelligence different from human intelligence? What is AI capable of and how are people using it — across all industries and interests. It will also introduce digital marketing. When you have a solid foundation, you’ll learn how AI is changing marketing, what and where the tools are, how AI works in the marketplace and where and how you can use it to build better content, websites and a competitive advantage.
Duration: 1.5 hours
Test: Quiz
Cost: Currently free
9. AI-Driven Digital Marketing
Certifying Organization: Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
Skills Learned: AI can help you innovate and make important decisions faster and smarter. This course will teach you how. It examines the toolsets, offers practical strategies for creating personalized customer journeys and helps you decide how your company should be tapping into AI to build out its marketing strategy across all channels. The course is presented by GetSmarter and targeted at technical and functional leaders that are hoping to enhance their customers’ experience. If you’re aiming to grow your role in marketing or validate your skills with a certificate, this is a great option.
Duration: Six weeks
Test: A quiz
Cost: Currently $2,420
10. AI in Marketing
Certifying Organization: Udemy
Skills Learned: This hands-on course — taught by a seasoned marketing professional who has built AI-driven strategies for large companies — will teach you to use AI tools to improve your marketing efforts. It includes demos of the relevant AI tools. It covers current trends in AI marketing and is set up to get you working with AI. You’ll start with a library of marketing-specific prompts for ChatGPT and learn to modify those for your specifics and the tool you’re using. You’ll come away with an action plan for your own marketing efforts.
Duration: Two hours
Cost: Currently $60
