Charles Nicholls

In his role as SVP of Product Strategy and Marketing Solutions at SAP Hybris, Charles is responsible for driving the strategy for the CEC marketing solutions portfolio at hybris SAP.  He brings deep expertise in buyer behavior, and how marketers can leverage behavioral data to engage with customers most effectively across the customer journey.

Charles’ primary focus is to define and drive the CEC solution roadmap in the area of marketing products – a critical area for SAP Hybris to become the world’s leading customer engagement and commerce solution provider.

Before joining SAP, he founded behavioral marketing company SeeWhy, which was acquired by SAP in June 2014, serving first as CEO then as chief strategy officer.  SeeWhy grew from an idea, which he patented, into a leader in its field with more than 4,000 customers deployed on its SaaS platform. Prior to SeeWhy, he held a series of leadership, product and marketing roles at HNC, Sybase and Business Objects.

Recognized as a leading industry expert on e-commerce, web analytics, and online buyer behavior, Charles also specializes in optimizing conversion across the customer buying experience and, in this regard, founded the Conversion Academy which he serves as chairman.  

Charles holds a Bachelor of Arts in business, majoring in marketing, and the Marketing Diploma from the Institute of Marketing.