Debra Andrews

Debra Andrews is the founder and CEO of Marketri, a leading strategic marketing consultancy that drives predictable, profitable growth for B2B companies through data-driven marketing strategies. With over 30 years of experience, she pioneered the fractional marketing model and is a recognized thought leader in B2B marketing strategy, AI integration, and fractional marketing best practices.

Her expertise spans AI's impact on marketing effectiveness, using analytics to measure and optimize marketing ROI, transforming marketing operations for scalability, and developing data-driven strategies that help businesses outperform competitors with bigger budgets. She specializes in building world-class marketing functions through fractional models and has mastered the art of generating predictable revenue growth for mid-market companies. As a fractional CMO, she has worked with numerous fast-growth companies looking to scale rapidly in compressed timeframes.

Her insights on marketing strategy and AI's impact on B2B growth have been featured in Fast Company and Business Insider. Debra holds an MBA in Marketing and a B.S. in Finance from the University of Maryland and previously worked at Big Four firms including Ernst & Young, PricewaterhouseCoopers, and KPMG. Based in the Washington DC suburbs, she's passionate about empowering businesses to achieve breakthrough growth through strategic marketing innovation.