Jim Boitnott is an accomplished executive with over 20 years of passion and focus on Customer Experience (CX), leadership, and corporate strategy. He is the founder of MonsterCX, a company dedicated to transforming organizations by embedding CX into the core of their operations. Before founding MonsterCX, Jim held multiple CEO roles, most notably at PreSonus Audio Electronics and Notion Music, where he managed the acquisition of Notion by PreSonus, and later, PreSonus by Fender Musical Instruments.
Throughout his career, Jim has been a staunch advocate for customer-centric strategies, helping companies cultivate cultures that prioritize customer engagement and loyalty, serving as a catalyst for growth. Jim has spoken globally on the topic of CX, sharing insights on how to drive meaningful change from within. His expertise has earned him mentions and features in various media outlets, and he has contributed thought leadership to publications focused on business, technology, and customer experience.
Jim is dedicated to guiding organizations in making CX a fundamental part of their DNA, enabling them to deliver exceptional customer journeys. His holistic approach to leadership blends operational efficiency with a deep understanding of market and customer dynamics. This approach has been instrumental in driving growth and innovation at the companies he’s led, including high-profile collaborations such as Notion’s inclusion in Apple’s global television and ad campaigns.
Jim’s professional journey is marked by his ability to lead large-scale business transformations and align cross-functional teams to achieve organizational goals. As a former university instructor, education has been key to his process—be it for personal growth, team development, or customer training. Whether working with technology firms or creative industries, Jim brings a unique perspective to leadership and customer culture, drawing on years of hands-on experience in both executive and operational roles.
When he’s not driving business transformations, Jim lives near New Orleans, where he enjoys composing music and experimenting with spicy new recipes in the kitchen.