Natalie Bidnick Andreas

Natalie Bidnick Andreas is an award-winning educator and digital strategist with more than 17 years of experience working with over 200 brands on communication initiatives.

At the University of Texas at Austin, Andreas serves as an assistant professor of instruction within the Moody College of Communication. Andreas’s teaching focuses on examining digital and AI-enhanced environments with a critical and ethical lens, informed by her private sector experience. Her research focuses on AI implementation within higher education. Specifically, Andreas is interested in how AI applications can shape and enhance assessment within college classrooms and beyond. She recently authored a book aimed at simplifying the composition process for undergraduates, The First-Year College Writer’s Toolkit. Her thoughts on navigating and developing productive digital media frameworks have appeared in Forbes, Entrepreneur, and Bloomberg, among other publications. Natalie lives in Austin, Texas where she loves exploring the outdoors with her husband and two energetic children.