Latest Articles by Pierre DeBois

Agentic AI in Contact Centers: The Next Big Shift in Customer Experience

Which AI App Is Best for My Marketing Team?

Prompt Engineering and Its Vital Role in AI-Driven Marketing

What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples

Model Context Protocol (MCP): Boosting AI in Marketing Workflows

Top 10 AI Marketing Analytics Tools

SEO vs. AISO: What AI Search Optimization Means for Brand Strategy

Can DeepSeek Outthink ChatGPT? What Marketers Should Watch

AI and the Customer Journey: Finally Seeing the Forest and the Trees

Marketing Teams Are Bringing Their Own AI—And It’s Changing Everything

Aligning AIOps With People and Processes for Better CX

What Makes NotebookLM Appealing for Marketers?

Will ChatGPT Search Change Everything in SEO?

Mastering Marketing Strategy With AI-Powered Sentiment Analysis

Gemini Gems vs. ChatGPT CustomGPTs: A Marketer’s Guide to AI Mini Agents

Can Amazon Alexa's Claude AI Integration Really Be That Remarkable?

5 Ways AI Can Impact and Improve Your Search Strategy

Meta Llama 3.2’s Vision Reasoning: Why Marketers Should Pay Attention

ChatGPT Desktop: Your Personal Generative AI Gets Office Makeover

ChatGPT's New Family: OpenAI o1 Unveils Advanced AI Reasoning

Is California SB-1047 the Future of AI Regulation?

Meta’s AI Trilogy: Llama 3.1 Packs a 405B Punch

AI Overviews, SGE and SEO: Differences, Challenges and the Path Forward

AI Law SB205: Does Colorado's New Law Protect Consumers or Stifle Innovation?

Why the ChatGPT-4o Mini Model Matters More Than Ever

AI Alchemy: Are TikTok's Symphony Digital Avatars the New Influencers?

How Anthropic's New Claude Upgrade, 3.5 Sonnet, Heats up the AI Race