Praveen Koushik Satyanarayana

Praveen Koushik Satyanarayana is a senior leader in data and customer analytics with more than a decade of experience advising Fortune 500 organizations on modernization initiatives and next-generation marketing approaches. He specializes in architecting end-to-end data products from Customer 360 solutions and CX Signals to Next Best Action engines and Agentic AI frameworks that deliver tangible value across retail, technology, banking, and hospitality sectors.

A champion of customer experience management, Praveen has orchestrated diverse teams of data scientists, analysts, and engineers to deploy analytics platforms and Mar-Tech solutions. Leveraging reinforcement learning, real-time orchestration, and advanced experimentation practices, he enables clients to personalize experiences, optimize marketing spend, and increase operational efficiencies. His deep domain expertise spans marketing measurement, customer journey analysis, and retail media operations, helping businesses accelerate test-and-learn programs that align with revenue goals and enhance customer satisfaction.

As an influential thought leader, Praveen has published extensively on lifecycle optimization, AI orchestration, and next-best-action design. He regularly shares success stories drawn from real-world engagements such as using advanced Customer 360 techniques to identify high-value customer segments or applying comprehensive customer journey mapping to eliminate friction across channels. His insights emphasize pragmatic innovation, underscoring tangible business value, data literacy, and stakeholder alignment to achieve sustainable impact.

Praveen attributes his success to a collaborative ethos, actively mentoring teams in agentic AI, reinforcement learning-based personalization, and Mar-Tech best practices. Known for his ability to distill complex analytics into actionable strategies, he has earned endorsements from multiple industry leaders and is recognized for consistently delivering high-NPS engagements.

In his role as a trusted advisor, Praveen continues to guide marketing, sales, and service leaders toward holistic, long-term CXM strategies that unify data silos and apply predictive as well as cognitive insights. he has overseen more than 50 analytics and data engineering initiatives across 30+ Fortune 500 companies, leading global teams of over 200 professionals in the United States, the United Kingdom, the Middle East, and beyond. By exploring GenAI in Customer/Marketing/Digital enterprise-scale transformation systems, he continually fuels client growth across multiple verticals.

Praveen frequently updates his bio and public channels with the latest developments in customer experience, data science, and advanced analytics. Connect with him on LinkedIn for further insights into AI-driven innovation, customer-centric strategies, and the evolving landscape of customer experience management.