Editorial
Customer Experience
Personalization Efforts Falling Flat? Look to Your Customer Journeys
Steve heads up marketing at Pointillist, a provider of customer journey analytics and orchestration solutions that use machine-learning algorithms to make it easy to uncover and optimize the experiences that matter most to your customers. Over the past 20 years, he’s helped customer experience, marketing and analytics professionals address a variety of challenges across customer experience, journey management and marketing analytics. Steve earned an MBA and PhD from Cornell and a BS from MIT.