Cute robot businessman working in the office. as ​​a bot assistant, business helper in everyday life suggesting the use of generative AI enterprise.
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Is Generative AI an Enterprise Thing?

3 minute read
Alex Kantrowitz avatar
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ChatGPT was the fastest-growing consumer product ever. But enterprise is where the action is — for now.

The Gist

  • Enterprise focus. Generative AI enterprise tools lead in workplace utility, with consumer adoption to follow.
  • Office automation. Microsoft's new AI tools simplify tedious tasks like email summarization and blog post writing.
  • Adoption drivers. High-stakes job scenarios propel employees to master these AI tools, potentially leading to consumer use.

Recently, Microsoft and Google introduced generative AI tools that make attending meetings, writing emails, scheduling travel, and catching up on projects infinitely easier. The products channel the wonder of ChatGPT, Dall-E, Midjourney and Bard into clear, applicable uses. And these obvious uses just happen to be in the workplace. Perhaps it’s no accident.

White robot working with laptop, looking at businessman standing near exit door in modern white office background suggesting the use of generative AI enterprise.
Generative AI could automate your office drudgery away. jchizhe on Adobe Stock Photos

AI in Enterprise Skyrockets, Consumers Wait

About a year into the generative AI phenomenon, it’s becoming evident that the technology is most useful in the enterprise first, with broader consumer adoption perhaps to follow. The booming launch of ChatGPT — 100 million users in two months — made it seem like fast, mass adoption of AI chatbots and their related tools was possible. But ChatGPT was ultimately a demo for companies looking to build on top of the technology. And now, as consumer chatbot usage tails off, they’re shipping. 

Related Article: Unveiling the Past and Future of Generative AI

Microsoft Automates Away Office Drudgery 

At Microsoft’s New York release event recently, I watched as the company revealed products that simplify and automate some of the worst parts of office life. It demoed a text generator that can read long Word documents and write blog posts highlighting the most relevant points. It showed another feature that allows you to prompt its Copilot to summarize a slew of unread messages from an email-happy coworker. The technology can also read transcripts of meetings you miss and note the most relevant parts, or allow you to query the full discussions. Even simple updates like prompting Copilot to create a header image (and we all know the horror of creating those) seem quite useful. 

Related Article: Generative AI in Marketing: Smoothing Creative Operations

High Stakes Boost Workplace Tech Adoption

At work, people will have a real incentive to learn how to use these products, figure out their prompts, and master their intricacies, especially given that their next promotion, raise or their job itself might depend on it. When the stakes are high, messing around with chatbots and image generators until you get it right is worthwhile. For consumers, the technology can feel a bit daunting, or not worth the effort. As one technologist told me, prompting was something you did on MS-DOS. We’ve built better user interfaces since then.

Related Article: Can Brands Survive Without Leveraging Generative AI?

From Work Tools to Life Hacks: AI's Expanding Role

But as we get familiar with these tools at work, their utility will likely enter our personal lives. We might go from planning a meeting with AI to planning a vacation with it. Or from writing a blog post with a text generator to writing a bedtime story. Perhaps we’ll even ingest relatives’ words into long documents and turn that material into chatbots. 

AI Integration: From Gmail to Windows

We’ll also see generative AI experiences more ubiquitously in the products we use every day, making the transition easier. Google, for instance, is connecting Bard to Gmail. And Microsoft is putting its AI Copilot inside Windows, where it will be hard to miss. “Having it in Windows, and having it naturally appear when you need it, is going to trigger average people to try it, and use it a lot more than they do today,” Microsoft consumer chief marketing officer Yusuf Mehdi told me.

Microsoft's Bing Challenges Google with AI

Microsoft is also bullish on how Bing is stacking up vs. Google, challenging reports that generative AI hasn’t helped it gain on its competitor. “We have been growing share with Bing,” Mehdi said. “They’re internal numbers, I'm working to have a third independent third party that we’ll have shortly.”

AI Aids, Not Replaces, Workforce

In the near term, these product releases should further assuage concerns of generative AI taking our jobs. These products are assistive, all but allowing you to be in two places at once, and should help cut down on the meaningless work that fills the typical workday. They may cause some homogenization in blog posts and corporate design — something a little human touch can help alleviate — but it won’t put people out to pasture. And it may even make our demanding work days a bit more manageable.

About the Author
Alex Kantrowitz

Alex Kantrowitz is a writer, author, journalist and on-air contributor for MSNBC. He has written for a number of publications, including The New Yorker, The New York Times, CMSWire and Wired, among others, where he covers the likes of Amazon, Apple, Facebook, Google, and Microsoft. Kantrowitz is the author of "Always Day One: How the Tech Titans Plan to Stay on Top Forever," and founder of Big Technology. Kantrowitz began his career as a staff writer for BuzzFeed News and later worked as a senior technology reporter for BuzzFeed. Kantrowitz is a graduate of Cornell University, where he earned a Bachelor of Science degree in Industrial and Labor Relations. He currently resides in San Francisco, California. Connect with Alex Kantrowitz:

Main image: HAZECATS on Adobe Stock Photos
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