AI Newswire (Page 153)

Revised Guidelines Align with Rapidly Changing Platforms and Adoption NEW YORK--(BUSINESS WIRE)-- #AI --The PR Council (PRC), a trade association dedicated to advancing the standards and value of public relations firms, announces the release of its updated Guidelines on Generative AI Tools. The updated version, which will be officially released at an online seminar for Members on February 8 th, offers a comprehensive framework for the ethical use of generative AI in PR.

BALTIMORE & CLEVELAND--(BUSINESS WIRE)--Sinclair Broadcast Group, LLC, a subsidiary of Sinclair Inc. (Nasdaq: SBGI), together with Futuri, a leader in AI-driven audience engagement and sales intelligence solutions, today announced a strategic partnership that will integrate Futuri's advanced AI-driven sales system, TopLine®, into Sinclair's 186 owned and or operated television stations, spanning 85 markets. The decision to adopt TopLine® AI follows a successful pilot program initiated during the summer 2023.

New Solution Sifts Through the Noise to Surface Insights Sellers Want VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced ZoomInfo Copilot, an AI-powered solution that turns every seller into your best seller. Selling has never been more complex, but the best salespeople still find a way to succeed.

ESB Advertising Among Agencies Already Driving Results IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers. The advertising industry is at an inflection point, where digital identifiers continue to diminish making audience targeting and measurement increasingly more difficult.

Powered by OpenAI, China Marketing Maestro leverages 150+ China-focused research reports plus China Trading Desk’s proprietary surveys of more than 30,000 Chinese consumers to empower global brands to navigate the unique intricacies of digital marketing in the Middle Kingdom. SINGAPORE--(BUSINESS WIRE)--China Trading Desk, the leading digital marketing and market research firm enabling global brands to deeply understand Chinese consumers, announced today the official launch of China Marketing Maestro, the world’s first generative AI tool exclusively focused on understanding Chinese consumers. “With over one billion internet users and growing purchasing power, China is the world’s largest market; however, its regulations, cultural nuances, demographic trends, and shifting maze of digital platforms make it the most complex for global brands to understand.

New joint venture creates pathway for introducing UltraSight's technology to Korean market TEL AVIV, Israel, Feb. 5, 2024 /PRNewswire/ -- Today, UltraSight, a digital health pioneer transforming cardiac imaging through the power of artificial intelligence, announced a partnership with SELVAS Healthcare (subsidiary of SELVAS Group), a Korean-based global digital healthcare company with innovative technology in medical device manufacturing and software. This new joint venture kicks off the introduction of UltraSight's real-time AI guidance technology in Asia, beginning with the regulatory process for approvals that may lead to eventual commercialization and distribution in Korea and the Southeast Asian market. "At UltraSight, our mission is to expand access to cardiac care by empowering medical professionals to conduct high-quality cardiac ultrasound with minimal training, both inside and outside the hospital," said UltraSight CEO Davidi Vortman. "We aim to address the significant global disparity between the number of cardiovascular disease patients and the availability of cardiac ultrasound.

Pacing Dashboard Relieves Biggest Marketing Challenges of Real-Time Campaign Tracking and Budget Management KANSAS CITY, Mo., Feb. 5, 2024 (GLOBE NEWSWIRE) -- ChannelMix, the industry-leading marketing revenue generation platform, today announces the launch of its groundbreaking Pacing Dashboard product. This innovative tool sets new standards in media mix modeling, reshaping the way we track campaigns and manage budgets.

Developed by Huge data scientists, the revolutionary tool makes it possible to enhance brand relevance and strengthen customer connections like never before New York, NY, Feb. 5, 2024 (GLOBE NEWSWIRE) -- Huge, the creative consultancy under Interpublic Group (NYSE: IPG), announced the launch of Culture Decoder — an AI-powered tool that helps brands better understand the cultural trends most important to their customers. By analyzing billions of data points, the proprietary tool assesses trend relevance for target customer groups; calculates the size, sentiment, and momentum of each trend; and provides actionable and data-driven recommendations to help brands drive engagement. “For years, brands have struggled to stay relevant and authentic in their attempts to keep up with what is important to their customers,” said Global Chief Executive Officer, Lisa De Bonis. “With Culture Decoder’s unique insights, brands will not only form a deeper understanding of their existing customer base, but they will also find it easier to connect with new audiences as well.” Unparalleled, data-backed insights Beginning today, brands in the automotive, banking, financial services, insurance, and retail industries can leverage Culture Decoder to develop insights into five key metrics: Customer Fit: The significance or relevance of a trend within a target audience.

Global Brands Will Benefit from Increased Transparency When Advertising on Facebook and Instagram Feed and Reels NEW YORK, Feb. 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS's new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content. "IAS is steadfast in delivering solutions to help marketers measure and optimize performance in dynamic, user-generated social environments like Facebook and Instagram," said Lisa Utzschneider, CEO, IAS. "This expansion allows brands to identify higher-quality media and scale across these platforms, signifying another important milestone in helping brands enhance brand equity across the entire digital ecosystem." Advertisers can now gain access to: AI-driven Classification: IAS measures adjacent posts to an advertiser's campaign using its Multimedia Technology to provide unique insight into video content through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.

TAIPEI, Feb. 2, 2024 /PRNewswire/ -- Aetina, a leading global Edge AI solution provider, announces the release of its new embedded MXM GPU series utilizing the NVIDIA Ada Lovelace architecture – MX2000A-VP, MX3500A-SP, and MX5000A-WP. Designed for real-time ray tracing and AI-based neural graphics, this series significantly enhances GPU performance, delivering outstanding gaming and creative, professional graphics, AI, and compute performance.