Latest Articles by Catherine Brinkman

Who Should Be Building Agentic AI Inside Your Organization?

AI Has Changed Sales Prep — And Your Pitch Needs to Catch Up

Forget the Grind. Here's How AI Is Changing Sales Prospecting

The Most Valuable AI Skill Is Restraint. Here's What That Looks Like

The Real Reason AI ROI Keeps Falling Short

Before the Bots: Why Judgment Still Beats Tools in AI Strategy

AI Didn’t Replace CX. It Re-Engineered It.

AI Tools for ADHD: Boosting Productivity and Reducing Burnout

AI in Employee Experience: The Quiet Revolution Reshaping the Workplace

1.2 Billion Hours at Stake: Can the US Government Catch Up With AI?

How Gen Z Is Forcing Companies to Rethink ESG With AI

AI Is Reshaping CX Training. If You're Not Paying Attention, You're Already Behind

Drowning in AI Overload? Here’s How to Stay Ahead Without Burning Out

Green AI Is a Competitive Advantage — Here’s Why It Matters

Hyper-Personalized Ads: Marketing’s Biggest Win (and Risk)

AI Knows What You Want Before You Do. Welcome to the New Personalization Era

AI Is Rewriting the Rules of CX Metrics — Are You Ready?